Rubrik -  - Andrew Miller

Andrew Miller

Rubrik Technical Marketing. Former customer & recovering engineer/architect trying to stay technical while embracing the dark side of sales and marketing.

8 articles

Rubrik -  - The Accelerating World of Ransomware

General Tech

The Accelerating World of Ransomware

Have you been hearing more about ransomware recently? It seems like every day there’s another news headline, vendor presentation, or story about data held ransom. So, what’s driving this “buzz”? Is it just a media-created frenzy, or are there actual changes in the ransomware landscape? Ransomware: A Maturing Landscape Per ZDNet, the cost of ransomware attacks rose from $25M in 2015 to $1B in 2016–an incredible rate of growth. The landscape is evolving into a structure similar to the IT market; there are ransomware vendors, “channel partners” or providers, and (of course) customers. Ransomware vendors now sell “kits” to aspiring hackers that offer various degrees of customization, encryption types, and technical skill required to use. This is a thriving industry, as exemplified by the barrage of stories on organizations such as public transportation services, school districts, and hospital after hospital. Customer Service from Ransomware Once your files are encrypted by ransomware, you are their customer–albeit a very unwilling one. In a darkly ironic twist, ransomware providers are ramping up their customer service efforts to give technical support on using Bitcoin and other related tasks. In some cases, the hacker even pays a percentage of ransoms back to the vendor. This new sector reveals a maturing marketplace with continuing investment that will…
Rubrik -  - The Interesting Challenge of Backing Up NAS

Company

The Interesting Challenge of Backing Up NAS

Rubrik is pleased to announce support for Network Attached Storage (NAS) backups such as NetApp and Isilon with our 3.0 Firefly release. Given that NAS support is one of the most common customer requests in 2016, we are offering an innovative solution for managing NAS data that provides faster Recovery Point & Recovery Time Objectives (RPO & RTO), incremental-forever backups, and cloud archive capabilities. We’re delivering these capabilities without sacrificing storage efficiency or tying the customer to a complex NDMP-based (Network Data Management Protocol) solution. What makes NAS backups so difficult? Two characteristics make NAS backups difficult:  Agents – It is impossible to install an agent since NAS is sold as an appliance.  Dataset Size – NAS systems and datasets have grown in size with the industry. When NDMP was first introduced, a very large NAS dataset might have been 10 TB. Today, NAS datasets typically tend to be huge, running into 100s of TBs or PBs. For these reasons, traditional backup vendors using ancient approaches like NDMP have failed to keep pace in providing fast, incremental-forever backups with efficient storage usage and short RTOs. What are the advantages and differentiators of our NAS approach? Vendor Agnostic – Our approach works with all…
Rubrik -  - Accelerating Our Automation Focus

Company

Accelerating Our Automation Focus

If you follow Rubrik, it’s hard to miss that we’re focused on enabling automation in the datacenter. We built an API into Rubrik from the very beginning and frequently talk about automation — whether in blog posts, customer discussions, or presentations. As 2017 begins, we plan to expand this focus. Our goal is to give back and help the IT community by showing users what can be done with the Rubrik API and automation. We’ll even have some product announcements around API support! Automation Is the Future of the Modern Datacenter Simply put, we believe that the IT world is heading towards automation. If you’d like an intro on this topic, this post entitled “Over $500M invested in API companies in 2016, with 16 acquisitions” is a great primer. Today’s IT environments are becoming increasingly more complex. In some cases, companies such as Rubrik do a lot of hard work under the covers to abstract that complexity underneath policy-driven architectures. A lot of work and decision-making goes into turning a large amount of architecture + development, as pictured above, into simple policies. However, customers will always need additional capabilities and the ability to link multiple products together. These needs may be satisfied via…
Rubrik -  - Isolated Recovery & Ransomware: Cost vs. Value

General Tech

Isolated Recovery & Ransomware: Cost vs. Value

Has a vendor been talking to you about Isolated Recovery recently? Or have you been thinking about duplicating and air gapping your backup systems with scheduled updates to protect against ransomware? Could there be a less expensive, less complex way to achieve similar benefits? Let’s dive into these ideas to explore the concept and limitations of Isolated Recovery–and where Rubrik can help. What is Isolated Recovery? From a network perspective, the concept of air gapping isn’t new. Simply put, there’s physical isolation between two networks – most commonly a secured and an unsecured network. While Isolated Recovery shares this “physical isolation” characteristic, it is built on the concept of having a separate data center infrastructure that is disconnected from the primary infrastructure via an air gap. In the case of Isolated Recovery, the air gap is closed on a regular schedule for replication updates. Think of this as being similar to the operational overhead of a DR infrastructure. In theory, if your files are encrypted by ransomware, there is complete surety that your air-gapped data isn’t affected and is available for restore. Is there a real benefit? You might already be thinking about update schedules. What if the ransomware isn’t detected…
Rubrik -  - Star Wars & Swag – Does It Get Any Better?

Company

Star Wars & Swag – Does It Get Any Better?

We’re definitely believers in the phrase “all work and no play makes Jack a dull boy.” If you look at that from an IT industry perspective, it’s hard to imagine a larger cultural Force when it comes to “acceptable toys for adults” than Star Wars. (Don’t worry, Star Trek fans – we know you’re out there too!) As you can tell from our latest Backup Wars campaign, we’re putting our money where our mouth is: Just for signing up, you’ll get a bunch of free stuff – details at the link below. Join the Rubrik Alliance, get your Backup Wars kit. And make sure to check out the fun new Backup Wars video. But wait, it gets better. Have you ever imagined the magic of truly using the Force? Moving your hands and controlling things through the sheer power of your mind? Finding the Dark Side and embracing it for all its beauty and…mwu-ha-ha-ha…. Sorry, I got a bit carried away there. But there was a point. If you tweet a Star Wars inspired photo or video and tag @RubrikInc + #backupwars, you’ll be entered to win a Sphero BB-8. Control a droid with the motion of your hands…well, your hands while…

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