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Rubrik

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Rubrik -  - Getting Strategic with Copy Data Management

General Tech

Getting Strategic with Copy Data Management

Copy data management (CDM) is a term that we hear a lot in the industry. Yet, many of us don’t have a clear idea of what it really means. In this blog, I’ll walk you through what copy data management is and what makes Rubrik a strategic tool for it. The amount of data collected and processed by businesses has grown exponentially. Adding to this increase, a recent study performed by IDC cites the average number of copies per piece of data is 13. As you can imagine, this growth of data and copy data uses up storage space and can hinder performance. In fact, IDC estimated that 60% of storage is provisioned to store copy data – even with deduplication. This tells us that IT organizations need a reliable and scalable approach to managing copy data. An effective copy data management solution creates space efficiency and easily unlocks copy data use cases — such as test/dev, backup and recovery, and replication — across your entire infrastructure. So, let’s get a little closer to home. At a recent user group event, I had the opportunity to speak to a room of IT professionals and ask them a few questions: How…
Rubrik -  - Want Google Cloud for Data Retention? Rubrik Has You Covered!

Product

Want Google Cloud for Data Retention? Rubrik Has You Covered!

Rubrik has long provided customers the option to archive backup data to public cloud storage offerings such as Amazon Web Services S3 and Microsoft Azure Blob Storage. Archiving data to public cloud storage has become an attractive alternative to tape media for customers who require off-site retention of backup data. Many users recognize that public cloud storage solutions provide better durability, scalability, resiliency, availability, and convenience than tape media — and at a lower price point. Continuing our commitment to provide customers with choice of public cloud options, Rubrik has added support for archiving to Google Cloud Storage in our new Alta 4.1 release. To better understand Rubrik’s integration, let’s first go over object storage technology and the basics of Google Cloud Storage. Object Storage Overview Google Cloud Storage is an object storage solution that is offered as part of the Google Cloud Platform. At its core, object storage offers users a non-hierarchical namespace in which they can store different types of data using simple HTTP calls. Typical use cases for object storage include: Hosting web pages, videos, and music files A repository for user home directories Backend storage for file-sharing applications such as Dropbox Archiving target for backup data…
Rubrik -  - Rubrik Named to LinkedIn Top Companies List

Culture

Rubrik Named to LinkedIn Top Companies List

Today, LinkedIn unveiled the inaugural Top Companies – Startups list, and Rubrik is honored to be featured as #7 on the list. The list of 50 companies is based on the billions of actions taken by the LinkedIn community and looks at three main pillars: employee growth, job seeker interest, and member engagement with the company and its employees. Rubrik has experienced unparalleled growth in a short amount of time, an achievement that comes with some expected challenges. As the company continues to scale, we are determined to stay true to our core principles to keep this one of the best places to work. Our approach often goes against the grain, allowing us to offer a truly unique company culture. Read on to find out how Rubrik keeps work engaging and rewarding: Radical Transparency How many other companies do you know that invite all employees to board meetings? At Rubrik, each board meeting is open to all 600+ employees. All listeners are encouraged to ask questions to our executives and board, and no topics are off the table. Radical transparency has been core to our DNA since day one. Our CEO and co-founder Bipul Sinha recently outlined our groundbreaking approach in…
Rubrik -  - Ready for Microsoft Azure Stack? Rubrik Is!

Product

Ready for Microsoft Azure Stack? Rubrik Is!

Today, a developer that enjoys the robust features and ease-of-use of public clouds is often constrained by the lack of comparable services in most private cloud solutions. Likewise, cloud operators who develop workflows for managing their public cloud infrastructure find they must create new workflows to manage their private cloud environment due to incompatible tooling and APIs. To address this gap, Microsoft created Azure Stack, which provides public cloud capabilities inside a user’s data center. What Is Azure Stack? Unlike most vendors, Microsoft didn’t attempt to create a private cloud platform that was compatible with public cloud. Instead, they built Azure Stack by instantiating Azure in a private cloud form factor as an extension of its public cloud. The best way to think about Azure Stack is as an on-premises extension of an Azure Cloud subscriptions. Microsoft’s goal with Azure Stack is to give users the same experience and capabilities as Azure Cloud, with common services, APIs, and interfaces. Source: White Paper – Azure Stack: An extension of Azure – 2017 In his blog post comparing Azure Stack with VMware Cloud on AWS, Massimo Re Ferre’ phrases it well when explaining that Microsoft “looked at it from the application architecture and…
Rubrik -  - Disaster Recovery in the Cloud with Rubrik, Part 2: The Architectures

General Tech

Disaster Recovery in the Cloud with Rubrik, Part 2: The Architectures

My previous blog post focused on leveraging the public cloud as a DR site for a primary on-premises environment. For this use case, there are several cloud DR options based on a user’s Recovery Time Objective (RTO), Recovery Point Objective (RPO), and financial requirements: Backup and Restore, Pilot Light, Warm Standby, and Hot Site. In this post, I will show how Rubrik’s Cloud Data Management Platform can be used to build out a DR site in the cloud, regardless of the option they choose. Using Rubrik for Disaster Recovery in the Cloud There are a number of approaches that users can take to move data to the cloud, from home-grown scripts to cloud vendor-specific tools to robust data management platforms. In his Gestalt IT blog post, Tim Carr cited Rubrik as a tool that facilitates data archiving to the cloud and provides orchestration capability to help automate the Backup and Recovery option. Rubrik also provides tools to help users build out and extend all four of the DR options. Specifically, there are three important capabilities in our Cloud Data Management platform that support this use case: CloudOut: Archive backup data to object storage platforms such as Amazon S3 or Azure Blob…
Rubrik -  - Disaster Recovery in the Cloud, Part 1: Knowing the Options

General Tech

Disaster Recovery in the Cloud, Part 1: Knowing the Options

I’ve had the opportunity to speak with many users about their plans for public cloud vendors and disaster recovery (DR). Specifically, users ask me about how they can use AWS or Azure as the DR target for their on-premises environment. This is also a topic that Tim Carr addresses in his recent Gestalt IT blog post. In the first of two blog posts, we will examine the different DR options in public cloud. Why Use Public Cloud for DR? The traditional approach to DR requires significant investment of time and resources. At minimum, users must consider how they would replicate their primary infrastructure to a secondary site. That secondary site needs to be procured, installed, and maintained. During normal operations, the secondary site will typically be under-utilized or over-provisioned. The cost of such an investment is beyond the means of many companies. Even for companies with the means, DR is seen as a sunk cost that delivers little return quarter over quarter. However, not having an adequate DR strategy is also something no company can afford. The public cloud offers a way for companies of all sizes to build DR sites with little upfront costs through a pay-as-you-go model. Options…
Rubrik -  - Accelerating Your Cloud Data Management Strategy

Product

Accelerating Your Cloud Data Management Strategy

In my previous blog post, I responded to a Gestalt IT article by Tim Carr that reviewed the typical stages of public cloud adoption in an enterprise. In particular, I focused on Rubrik solutions such as CloudOut, CloudOn, and Cloud Cluster, which provide customers with advanced data management capabilities for each phase of their cloud adoption journey. Tim has followed up his article with a deeper look at how enterprises are approaching phase 2 and the important role that cloud data management plays in their journey. Three areas of emphasis that Tim highlights are security, management tool sprawl, and cloud lock-in. These are areas that Rubrik has thought hard and long about as part of its “clean sheet” approach to data protection and cloud data management. Security While security should always be top of mind, it’s frequently an afterthought addressed in phase 2 or beyond in the cloud journey.  But any time you consider sending data off-premises over the internet, there should be questions about securing data in transit and at rest. Rubrik provides an end-to-end solution beginning with data encrypted as it is being backed up to our Rubrik nodes. Each file is encrypted using client-side encryption prior to data…
Rubrik -  - Helping Customers with Their Cloud Journey

Product

Helping Customers with Their Cloud Journey

There was a time not so long ago when adopting the public cloud was considered too big of risk for the enterprise. Today, enterprises are seeing public cloud vendors as strategic partners and exploring new ways to leverage the innovation, agility, and scale of providers like Amazon Web Services (AWS) and Microsoft Azure. However, enterprise use cases for the public cloud are not restricted to cloud-native workloads, as originally articulated by AWS and others, but also include more traditional and monolithic applications. As Tim Carr discussed in his recent Gestalt IT blog post, enterprise customers are embracing the public could but typically in a phased approach. Source: Can a Backup Appliance Really Help your Enterprise Cloud Strategy? – Part 2 These cloud journey phases often look like this: Phase 1: Leverage basic public cloud services that require minimal changes to current workloads or processes. Phase 2: Build out an infrastructure using public cloud resources for new workloads or for migrating existing on-premises workloads. Phase 3: Refactor applications to take advantage of public cloud scale and innovations, including more advanced public cloud services. Rubrik has built solutions into its Cloud Data Management platform focused on the needs of our customers as they…
Rubrik -  - The Startup Funding Journey

Business

The Startup Funding Journey

Eric Shanks recently wrote a fascinating article analyzing startup funding using Rubrik as an example. If you haven’t already, go read it now – I’ll wait here until you come back. I’ve always loved figuring out how things work, whether it’s exploring SimCity, learning Netware out of college, understanding channel reseller business models, and now IT startups. However, as Eric Shanks explored, fascination with technology often expands into understanding all the factors surrounding its creation. As we all know, the best technology doesn’t always win. Let’s have a moment of silence for OS/2, Betamax, Novell Netware + eDirectory, and many more. For startups, one major factor is funding, which I’d like to share a few thoughts on. Please note this is my own personal perspective built over the last 15+ years. All About the People Before Round A, it’s more about the people than the product. There’s typically not much of a product at this point, so the main thing to gauge is the team. Looking at Rubrik, all four co-founders, as well as the founding engineers, could literally work almost anywhere they wanted in Silicon Valley. In the past, they’d held positions at Oracle, Facebook, VMware, Google, and more. And…