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Rubrik - Blog - The Accelerating World of Ransomware

General Tech

The Accelerating World of Ransomware

Have you been hearing more about ransomware recently? It seems like every day there’s another news headline, vendor presentation, or story about data held ransom. So, what’s driving this “buzz”? Is it just a media-created frenzy, or are there actual changes in the ransomware landscape? Ransomware: A Maturing Landscape Per ZDNet, the cost of ransomware attacks rose from $25M in 2015 to $1B in 2016–an incredible rate of growth. The landscape is evolving into a structure similar to the IT market; there are ransomware vendors, “channel partners” or providers, and (of course) customers. Ransomware vendors now sell “kits” to aspiring hackers that offer various degrees of customization, encryption types, and technical skill required to use. This is a thriving industry, as exemplified by the barrage of stories on organizations such as public transportation services, school districts, and hospital after hospital. Customer Service from Ransomware Once your files are encrypted by ransomware, you are their customer–albeit a very unwilling one. In a darkly ironic twist, ransomware providers are ramping up their customer service efforts to give technical support on using Bitcoin and other related tasks. In some cases, the hacker even pays a percentage of ransoms back to the vendor. This new sector reveals a maturing marketplace with continuing investment that will…
Rubrik - Blog - Leadership Lab: Mark Smith on Understanding Balance in Business

Company

Leadership Lab: Mark Smith on Understanding Balance in Business

Mark Smith recently joined Rubrik as EVP of Global Sales and Business Development. He brings over 25 years of experience building high-performance global sales, marketing, and business development teams at companies such as Arista Networks, Infoblox, and NetScreen. He has also been named one of VARBusiness’ Top 100 Executives of the year. At Rubrik, we’re excited for Mark’s expertise, successful track record, and sense of humor. I had a chance to sit down with Mark and chat about what he’s learned throughout his career.   As a sales leader at four highly successful companies, what is the most valuable lesson you’ve learned? I’ve learned that everyone needs to be on the same page and share mutual respect. All teams must pull with the same energy and in the same direction to accomplish great things. Achieving this balance means eliminating the cynics and the passengers who are not pulling their weight. You’ve helped four companies grow from the startup stage to IPO. How does going public shape a company’s progress and innovation? From a sales and marketing perspective, it provides a huge uplift in awareness. The IPO itself is an enormous PR event and has a huge immediate impact. The growth a…
Rubrik - Blog - What It Means to Be a VMware vExpert

Culture

What It Means to Be a VMware vExpert

Being a technical professional often results in no one knowing about the work being done–if things go according to plan. Our focus is on being invisible. We set up complicated servers, hook them all together, and offer up resources for virtual machines and data repositories. And in the end, an application is given a home, where visibility of the world is often abstracted from view. I think this is one reason why engineers like myself like to write about current infrastructure. From bugs to beautiful cabling jobs, we find beauty in our operational expertise. And few programs reward the blogs, podcasts, presentations, and overall evangelism of passionate virtualization professionals the way VMware’s vExpert award does. This is an acknowledgement from VMware given to over 1,200 people who have demonstrated the ability to pass along their knowledge to the community. It’s not easy to come home from a long day of work and fire up your laptop to engage in even more work-centric focus. The amount of contributions and the willingness to discuss various areas of expertise speak highly of these technical professionals and their dedication to performant infrastructure for their business. And while there are a few rewards for becoming a vExpert,…
Rubrik - Blog - Designed for Security: Introducing Software Encryption at Rest

Product

Designed for Security: Introducing Software Encryption at Rest

There’s been a lot of buzz around the recent launch of version 3.1 of Rubrik Cloud Data Management. As our 7th product release, this version introduces a variety of rich new features to our platform that help make data management even more comprehensive. In previous posts, we discussed Rubrik Envision, which delivers visual data for platform analytics, and support for physical Windows servers. Version 3.1 also bolsters our security capabilities by adding software encryption for data at rest. The update is available on the r300 appliances, which ship with a built-in Trusted Platform Module (TPM) chip. Rubrik already supports hardware-based encryption on r528 appliances. So, now customers can enable data-at-rest encryption across Rubrik appliances, as well as role-based access control, to protect their data. Here are some of the key benefits our software encryption feature delivers: Comprehensive Protection We use AES 256-bit encryption to protect all of the data associated with your Rubrik cluster. We encrypt all files in Atlas, Rubrik’s cloud-scale file system. In addition, metadata, logs, and generated stats are encrypted. Simplicity Software encryption for data at rest is supported for the r300 appliance series. It is easily enabled at bootstrap and requires no user intervention thereafter. It…
Rubrik - Blog - Data Protection Is Not Just for Compliance

General Tech

Data Protection Is Not Just for Compliance

Technology permeates all aspects of our lives in such a seamless manner that it is easy to underestimate our reliance on it. As consumers, we’ve all been inconvenienced by the words, “I’m sorry, we can’t do anything right now–our computers are down.” But for a business, this disruption is far more than an inconvenience. A Business Held Hostage On the evening of March 19th, 2016, the owner of Hard Times Café in Bethesda, MD, began having problems with their point of sale (POS) system. The following morning, they discovered that their POS system had been compromised by ransomware. They would have to pay $10,000 in Bitcoin for the release of their encrypted files. When the team contacted the FBI, they were told to pay or rebuild their system since the agency was overwhelmed with ransomware cases. The restaurant was closed for seven days before being able to reopen. Your Data Is Your Business Underestimating the necessity of a reliable backup solution can be a financial disaster for large companies, but it can be fatal for smaller ones. During the seven days that Hard Times Café was closed, their three dozen full- and part-time employees went without pay, and the business generated no revenue. In addition,…