Tagged in

data management

Rubrik -  - The Untold Origin Story of World Backup Day

Company

The Untold Origin Story of World Backup Day

On March 31st, we join our industry colleagues in celebrating and promoting World Backup Day. After all, friends don’t let friends go without backups. But…have you ever heard the tragic story of how World Backup Day came to be? Although it was thought to be lost in the mists of time and reddit, origin stories aren’t just for superheroes. It was back in the late 2000’s – a time when virtual machines were breeding out of control, budgets were beginning to shrink, and backup administrators were slowly drowning in increasing waves of data growth and virtualization sprawl. Imagine–if you will–our protagonist in his office, slumped in his knock-off Aeron chair. The lights are off, and the luminous glow of his food-chained CRT is casting his face in stark relief. A foreboding backup console has his full attention; he has left the failed complexity of his primary backup server interface and is now scouring individual server backups. His office door opens. Our hero flinches but doesn’t turn around. “If we can’t recover the payroll backups, our heads will roll. It’ll be the last excuse our CIO needs to sign the wholesale outsourcing contract with IBM. His golf buddy was pitching it on…
Rubrik -  - Introducing Crystal, Rubrik’s Intuitive User Interface

Product

Introducing Crystal, Rubrik’s Intuitive User Interface

Rubrik reinvented data management with the user in mind. By approaching data management from a user’s perspective, we’ve distilled a complex process into a click or swipe. Setup a policy to backup data from multiple sources with a user experience similar to an iPhone. Create a replication and archival schedule to public or private cloud in 30 seconds. Recover entire virtual machines, databases, and files instantly. This is end-to-end data management. Simplified. The Consumer Experience of Enterprise Crystal is Rubrik’s intuitive data management platform that makes all of the above scenarios a reality. It transforms complicated enterprise backup, disaster recovery, data archival, and copy data management workflows from a burden to a joy. One of the reasons we built Rubrik was to bring a consumer-grade experience to enterprise software. To provide the simplicity, easy of use, and pain free delight of popular consumer products, such as Facebook, Google, and Dropbox, we created a team composed of engineers from both consumer and enterprise, including the builders of Google Maps, Apple iOS, and Box.What is Crystal? What is Crystal? Crystal is composed of two principal components: the Crystal UI and Crystal REST API. The Crystal UI focuses on building products with usability…
Rubrik -  -  Creating a Transformational Shift with Cloud Data Management

Business

 Creating a Transformational Shift with Cloud Data Management

Today, I’m excited to announce KV’s investment in Rubrik, a company that will transform how enterprises recover, manage, and secure all their data across private and public clouds. Rubrik is a company with an immense market that hasn’t seen innovation in decades and a great management team with a clear vision. That makes a killer combination. Revolutionizing an Archaic Market Backup and recovery is an extremely archaic market. In the past, it has served as an insurance payment rather than a business asset. From a CIO’s perspective, any money spent on backup and recovery was in hopes that they will never use it. In the best case, it was a complete waste. Think about it — enterprises are spending money that they hope will never be useful, and is of value only in the case of a disaster. Rubrik has redefined the backup and recovery market from an insurance payment to a functional data management platform. You need to manage your data every day, every year, every decade. Rubrik helps you do that very differently and the disaster scenario is only one of many data management functions. This gives CIOs greater flexibility to manage their data based on usage needs…
Rubrik -  - This is Cloud Data Management

Company

This is Cloud Data Management

This is Cloud Data Management What is Cloud Data Management? Cloud Data Management is a platform that orchestrates mission critical application data across private and public clouds while delivering data management functions such as backup, disaster recovery, archival, compliance, search, analytics, and copy data management in a single, run-anywhere platform. Built for the cloud generation, Rubrik eliminates the complexity of legacy solutions with an automated policy engine that manages data throughout its lifecycle across all data management functions. This vision to deliver a software fabric for data management is rooted in our cloud vendor-agnostic platform, preventing vendor lock-in to any particular cloud. The cloud is a democracy. In the past, we lived in a restrictive system, one where we were anchored to legacy platforms with a disparate view of our businesses. The cloud represents a new era that liberates enterprises by delivering universal access and automation over their applications. With cloud, enterprises can reduce cost and time-to-market while retaining business agility. The cloud adoption is not a question of “if” but rather “how.” Many enterprises are unable to realize the promise of the cloud because of the limitations within their own infrastructure. They have spent millions and millions on their…
Rubrik -  - Let’s Talk About Security

Product

Let’s Talk About Security

Today, Rubrik announced the r528, the industry’s first security-enhanced converged data management appliance. So, let’s talk about security. Not just the kind that you set in place to keep your actual devices safe, but also what you do to protect the data on them. All of your data. Including your backups. Remember when one of the largest regional banks in the United States “lost” computer back-up tapes containing personal information including social security numbers and bank account information for over 260,000 of its customers? That was in 2012. With the amount of digital data generated annually projected to grow to 44 ZB (1 zettabyte = 1 trillion gigabytes) by 2020¹, and a growing trend in data breaches, it is even more imperative to apply the highest security standards to all of our data, even backups. Often times we think of data security as something applied to the information generated via transactions. We encrypt data in-flight to ensure data is secure against eavesdropping or manipulation as it travels across a network. We even put in place checks on data in our primary systems to ensure the data we really care about can’t be hacked into. What about data that’s been backed…
Rubrik -  - Meet Cerebro, the Brains Behind Rubrik’s Time Machine

Architecture

Meet Cerebro, the Brains Behind Rubrik’s Time Machine

Fabiano Botelho, father of two and star soccer player, explains how Cerebro was designed. Previously, Fabiano was the tech lead of Data Domain’s Garbage Collection team. Rubrik is a scale-out data management platform that enables users to protect their primary infrastructure. Cerebro is the “brains” of the system, coordinating the movement of customer data from initial ingest and propagating that data to other data locations, such as cloud storage and remote clusters (for replication). It is also where the data compaction engine (deduplication, compression) sits. In this post, we’ll discuss how Cerebro efficiently stores data with global deduplication and compression while making Instant Recovery & Mount possible. Cerebro ties our API integration layer, which has adapters to extract data from various data sources (e.g., VMware, Microsoft, Oracle), to our different storage layers (Atlas and cloud providers like Amazon and Google). It achieves this by leveraging a distributed task framework and a distributed metadata system. See AJ’s post on the key components of our system. Cerebro solves many challenges while managing the data lifecycle, such as efficiently ingesting data at a cluster-level, storing data compactly while making it readily accessible for instant recovery, and ensuring data integrity at all times. This is what…