ANALYST REPORT
Rubrik Named a Major Player in the IDC MarketScape:
Worldwide SaaS Data Protection 2025–2026 Vendor Assessment
Still stitching together SaaS protection? We found a better answer.
Most organizations are stitching together multiple vendors, native tools, and homegrown exports just to protect their SaaS data and still have gaps.
We believe Rubrik earned Major Player recognition for doing what others can't: protecting SaaS not as a standalone product, but as part of a unified Rubrik Security Cloud built for cyber resilience.
See the four areas IDC Marketscape highlighted as Rubrik’s strengths:
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Extensible SaaS Framework
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Cyber Resilience Depth: Identity
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Cyber Resilience Depth: Governance
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AI Readiness
"With so many SaaS applications, it is often difficult for organizations to find a data protection solution that offers both the breadth of SaaS application coverage to support everything they use and the depth of capabilities to make it more valuable than what native tools can do."
— Johnny Yu, Research Manager, IDC
Source: IDC MarketScape: Worldwide SaaS Data Protection 2025–2026 Vendor Assessment, December 2025, IDC #US52971725.
About the IDC MarketScape IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.