Cookie Policy

This Cookie Policy was last modified on and is effective as of October 1, 2021

This Cookie Policy includes information regarding how Rubrik and its affiliates (“we”) use cookies and other similar technology on this website.  Please note that this Cookie Notice will be updated from time to time, and you are encouraged to periodically review this Cookie Notice to stay informed of any updates.  Your continued use of the website will be deemed acceptance from you of any updates to this Cookie Notice.

We can place cookies and other similar technology on your device, including any mobile device, in accordance with your preferences set on our cookie manager.  Strictly necessary cookies will always be turned on, as they are necessary for your device to work properly with our website, and you can select any other cookies you are willing to accept on your device.  Depending on your settings, the following information may be collected through cookies or similar technology: email opens and clicks, your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).  

What are cookies and similar tracking technologies?

Cookies are text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. Those cookies are set by us and called first-party cookies. We may also use “web beacons” to help deliver cookies and gather usage and performance data. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity.  The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.  We also use third-party cookies, which are cookies from a domain different than the domain of the website you are visiting and are used for advertising and marketing efforts.

Why do we use cookies and similar tracking technologies?

We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes.  Cookies can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, using analytics cookies helps us to facilitate or track your interaction on our websites and with our online content. 

Our purposes for using of cookies and similar tracking technologies

The main purpose of using cookies is to identify users and user behavior so that we may provide content and offers based on your user profile, to the extent legally permissible in certain jurisdictions.  Using cookies allows us to associate information collected with an identifiable user.  More specifically, to the extent legally permissible in certain jurisdictions, we use cookies and other tracking technologies for the following purposes: assisting you in navigation, assisting in registration to our events, login, and your ability to provide feedback, analyzing your use of our products, services or applications, assisting with our promotional and marketing efforts (including behavioral advertising), identify user behavior and to serve content and offers based on your profile; or combining and analyzing personal data, for example, from publicly available sources, and from our different e-mail, website and personal interactions with you.

Other purposes may include:

  • Storing your preferences and settings. We use cookies to store your preferences and settings on your device, and to enhance your experiences. Saving your preferences with cookies prevents you from having to set your preferences repeatedly. Where we obtain your consent to place cookies on your device, we store your choice in a cookie.
  • When signing in and authentication. We use cookies to authenticate you. When you sign-in to our website, we store a unique ID number, and the time you signed in, in an encrypted cookie on your device. This cookie allows you to move from page to page within the website without having to sign in again on each page. You may be able to also save your sign-in information, so you do not have to sign in each time you return to the website.
  • Security. We use cookies to process information that helps us secure our products, as well as detect fraud and abuse.
  • Storing information that you provided on a Site. We use cookies to remember information you shared. If applicable, when you add products to a shopping cart on our website, we store the data in a cookie for the purpose of remembering the information.
  • Social media. Our website may also include social media cookies, including those that enable users who are signed into the social media service to share content via that service.
  • Interest-based advertising. Microsoft uses cookies to collect data about your online activity and identify your interests so that we can provide advertising that is most relevant to you. You can opt out of receiving interest-based advertising by updating your preferences on the cookie consent manager.
  • Showing advertising. We may use first-party or third-party cookies to record how many visitors have clicked on an advertisement and to record which advertisements you have seen, for example, so you don’t see the same one repeatedly.
  • Analytics. We use first-party and third-party cookies and other identifiers to gather usage and performance data. For example, we may use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our products.
  • Performance. We may use cookies to understand and improve how our products perform in order keep our website remain up and running.

Do we use any cookies from third party companies?

When using our website, you may be directed to other websites for such activities as surveys, to apply for a job, or to view content hosted on those sites. These websites may use their own cookies, web beacons and other tracking and storage technologies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

In some cases, some cookies and tracking technologies that we use may be from third party companies (third-party cookies), such as Facebook, Microsoft, Marketo, Twitter, Instagram, and Linkedin to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy , Microsoft at Microsoft Privacy Statement, Marketo at Marketo Privacy Policy, Linkedin at LinkedIn Privacy Policy, Twitter at Twitter Privacy Policy, NextRoll at NextRoll Privacy Policy and Instagram at Instagram Data Policy.

What if I don’t want cookies or similar tracking technologies?

Where required, we obtain your consent before placing optional cookies that are not (i) strictly necessary to provide the website or (ii) for the purpose of facilitating a communication. We separate these optional cookies by purpose, such as for advertising and social media purposes. You may consent to certain categories of optional cookies.

You also may adjust your choices by through our cookie consent manager which pops up when you visit our website. Certain features of our website and products depend on cookies. If you choose to block cookies, you may not be able to sign in or use some of those features, and preferences that are dependent on cookies will be lost. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, are deleted and will need to be recreated.

In addition, if you want to remove existing cookies from your device or block them in the future, you can do this using your browser options. Please bear in mind that deleting and blocking cookies may have an impact on your user experience.

What types of cookies does our website use?

A list of the categories of cookies used on our website is set out below. Note that not all cookies may be used in all jurisdictions or websites.






Strictly Necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but that will cause some parts of the website to not work. These cookies do not store any personally identifiable information.


Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.


Marketing cookies

We also use a marketing database management program (Marketo) that deploys a cookie when a user interacts with marketing communications, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from the website. 

Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, we do not always have control over those cookies, and we do not share personal data with those third parties.


You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the “cookie settings” button below: