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UNSTRUCTURED DATA PROTECTION
Unstructured Data Protection: Recoverable, Not Just Backed Up
Ransomware encrypts what it finds, and a legacy backup restores the same compromise. Rubrik secures petabyte-scale unstructured data on-prem and in the cloud with immutable copies, threat analytics, and a recovery point you know is clean.
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WHAT IS UNSTRUCTURED DATA PROTECTION
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Your unstructured data is the biggest, least visible part of the attack surface.
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Unstructured data protection protects and recovers the files and objects that don’t fit into a database: NAS shares, S3 and Blob buckets, media, and records, across on-prem storage and the cloud, managed as one estate instead of two.
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EXPOSURE
80%
Of enterprise data is unstructured, sitting outside any database and largely unmonitored.
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CAGR
~21%
Growth over the next five years, on-prem and cloud combined.
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SCALE
1 Trillion+
Files already secured in production, at customers running 58B+ files, 42PB+ on one instance.
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Protection alone was never the point. Recovery you can trust is.
A copy of your data isn’t the same as a clean one, and legacy backup was never built to tell the difference.
Resilient By Default
Every backup lands immutable and air-gapped, with production credentials isolated so an attacker who owns your storage still can’t touch the copy.
Visible Before It’s Urgent
Sensitive data discovery and anomaly detection run continuously, so you know what’s exposed before a ransom note tells you.
Recoverable On Your Terms
Turbo Threat Hunting scans tens of thousands of snapshots in under a minute to pinpoint the last clean recovery point.
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UNSTRUCTURED DATA PROTECTION CAPABILITIES
One platform to discover, protect, and recover unstructured data, on-prem and in the cloud
ON-PREM
Rubrik NAS Cloud Direct
Backs up petabyte-scale files and objects directly from the source, no proxy, no NDMP, with lightweight data movers that deploy in under an hour.
- Incremental-forever via a persistent metadata index
- API-integrated with Dell, NetApp, Pure, Qumulo, Nutanix, VAST, and GPFS
- RSC-P 2.0: sovereign and dark site environments for federal and air-gapped needs
- NEW: Rubrik Hosted Unstructured Protection - Rubrik runs the backup storage, capacity, and updates, so on-prem NAS gets clean recovery with no hardware to buy or maintain.
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CLOUD
Cloud Unstructured Data Protection
The same engine covers cloud file and object storage across AWS, Azure, and Google Cloud under one policy.
- Cloud NAS: Azure Files, Azure NetApp Files, Amazon FSxN
- On-prem and cloud object storage in one SLA Domain
- Recovery to any on-prem or cloud target, incl. Rubrik Cloud Vault
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CYBER
Threat Monitoring & Turbo Threat Hunting
Anomaly detection and threat intelligence run against every backup automatically, scanning ~80,000 snapshots in under 60 seconds.
- Auto-ingested threat intel and customer IoCs
- Sensitive Data Discovery flags PII across the estate
- Retention lock and legal hold for governance
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HOW UNSTRUCTURED DATA PROTECTION WORKS
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From exposed to recoverable in 4 steps
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01 DISCOVER
See your data first
Scan on-prem shares and cloud buckets before an attacker does, without moving the data or touching production.
02 DETECT
Watch continuously
Every backup is watched for anomalies and threat intel matches, before a ransom note tells you.
03 PROTECT
Land an immutable copy
Every backup is air-gapped, credentials isolated from production, across NAS, object, and cloud.
04 RECOVER
Restore forward, clean
Scan tens of thousands of snapshots in under a minute and restore at petabyte scale.
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UNSTRUCTURED DATA PROTECTION CUSTOMER STORIES
6,000+ organizations trust Rubrik to secure the data legacy backup couldn’t keep up with
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“My engineers are very happy with NAS Cloud Direct. The ability to search across millions, if not billions, of files is huge. The Rubrik solution definitely improved our ability to do our job.
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UNSTRUCTURED DATA PROTECTION USE CASES
Real-world unstructured data scenarios powered by Rubrik
Ransomware Recovery At Petabyte Scale
Turbo Threat Hunting finds the last clean snapshot before the encryption event, so recovery restores millions of files without reintroducing the malware.
Win:
verified clean restore, not a second infection
Cloud Migration Without A Second Copy
Move petabytes from an aging on-prem array into cloud object storage without a separate migration tool or backup silo.
Get:
one policy covers the data through the move
Sensitive Data Discovery For Compliance
Sensitive Data Discovery scans backups to flag PII and PCI exposure across file shares and cloud buckets, without touching production.
Result:
an answer in hours, not a manual audit
Sovereign And Dark Site Protection
RSC-P 2.0 runs the same protection and threat hunting inside federal, regulated, or air-gapped networks that can’t reach a public SaaS control plane.
Impact:
one platform, network boundary respected
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Rubrik Unstructured Data Protection vs. legacy NAS backup
Legacy backup and snap-and-replicate tools were built for hardware failure, not a ransomware attack.
| Dimension | Legacy Backup | |
| Recovery model | Snapshots/replicas tied to the source array | Immutable, air-gapped copies isolated from production credentials |
| Speed at scale | NDMP-based backup slows past a few hundred TB | Parallel, incremental-forever, scales to 100s of PB |
| Threat visibility | A copy with no idea what’s inside or if compromised | Every snapshot scanned for anomalies and sensitive data |
| Coverage | Separate tools for on-prem NAS and cloud object | One policy, one platform, on-prem and cloud |
| Infrastructure | Buy, rack, and maintain backup storage. | Rubrik runs the storage, capacity, and updates. Your team manages policy and recovery in Rubrik Security Cloud. |
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Unstructured data protection, built into one platform for data, identity, and AI
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NEW
Rubrik Hosted Unstructured Protection
Rubrik runs the backup storage for on-prem NAS, so enterprises get clean recovery without buying or managing hardware.
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RESOURCES & EXPERTISE
Learn more from our experts
Solution Brief
2 pages
Rubrik NAS Cloud Direct
A concise overview of how Rubrik secures unstructured data at scale.
White Paper
27 pages
How It Works: Rubrik NAS Cloud Direct
Architecture and operational detail for teams evaluating the platform.
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ebook
19 pages
Solving the Unstructured Data Challenge
A practical starting point for teams building their first unstructured data strategy.
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FAQ
Everything you need to know
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What is unstructured data protection?
The practice of protecting and recovering files and objects that live outside a database, across NAS shares, cloud object storage, media, and records, so they stay recoverable even after a ransomware attack.
Why isn’t regular backup enough for NAS and object storage?
Standard backup and snap-and-replicate tools create a copy, but don’t check whether that copy is clean or isolate it from compromised credentials.
Does this cover both on-prem NAS and cloud storage?
Yes. The same platform protects on-prem file shares from NetApp, Dell, Pure, Qumulo, and GPFS environments alongside cloud object and file storage in AWS, Azure, and Google Cloud.
Can this run in a sovereign or air-gapped environment?
Yes. RSC-P 2.0 brings the same protection and threat hunting into federal, regulated, and dark site networks that can’t reach the public SaaS control plane.
Is this part of a larger platform?
Yes. It runs on Rubrik Security Cloud alongside enterprise data protection, cloud, SaaS, and identity resilience.
Do I have to buy backup hardware to protect on-prem NAS?
No. Rubrik Hosted Unstructured Protection runs the backup storage, capacity, and updates for you. You install lightweight data movers on-site to connect your storage to Rubrik, with no bulky backup servers or appliances to rack. Backups land in an isolated, immutable Rubrik-hosted vault, and your team manages policy and recovery in Rubrik Security Cloud.