CompanyJul 2, 202616 min read

Seven Years Running: We Feel the AI Era Proves Our Point


Less than a decade ago, attackers spent an average of 78 days undetected inside your environment. Today, the time from initial access to data exfiltration has collapsed to 39 seconds, thanks to AI.¹

Your recovery timeline hasn't kept pace. For most organizations, finding a clean recovery point, answering the questions your board and regulators will ask, and getting the business back up takes more than 20 days.² That's the gap: 39 seconds in, 20 days out. 

And it’s widening as the tools attackers use get faster, smarter, and cheaper to deploy. That’s the problem we’ve spent 12 years building to solve. For the seventh consecutive year, Rubrik has been named a Leader and positioned furthest in Vision in the 2026 Gartner® Magic Quadrant™ for Backup and Data Protection Platforms. We believe this recognition reflects something more than market position. It reflects a bet we made 12 years ago: that the biggest threat to your data wouldn't be fire or flood. It would be adversaries, and eventually, the agents you trust to run your business.

That bet has a name now. We call it Agentic Cyber Resilience.

 


The Gap Nobody Talks About

When your board asks about cybersecurity today, they're not asking whether you'll get attacked. They're asking how fast you'll recover. That's a fundamentally different question and most organizations still don't have a good answer.

Here's why. Traditional security was built around prevention and detection. The underlying assumption was that if you had enough tools and enough coverage, you could keep attackers out. 

But that math has stopped working. Modern attackers don't need to hack in. In nearly 80% of breaches, they log in³ using compromised credentials, move laterally, and find your backups before your team finds them.

AI has made that math even worse. Five or six years ago, mounting a sophisticated attack took weeks. Today, AI-assisted threat models chain vulnerabilities and execute at machine speed—a mere 39 seconds from intrusion to breach.¹ Meanwhile, the cost of mounting an attack is approaching zero and your cost to defend keeps climbing. You can't win that arms race through prevention alone.

The only real answer is to flip the equation. Make recovery so fast, so clean, and so certain that an attack becomes a recoverable event, not a catastrophic one.

 


Assume Breach. Assume Agentic Overreach.

There's a second problem emerging alongside the speed of attacks, and it may be the more consequential one for your business right now.

You are deploying agents. Your developers are deploying agents. Your finance, sales, and customer service teams are deploying agents. Software engineering alone now accounts for nearly 50% of all agentic activity.⁴ For every human identity in your environment, there are now 109 machine identities.⁵ Most of those identities have permissions, access to sensitive data, and the ability to take autonomous action on your behalf, around the clock, without asking.

Agents are not deterministic. They hallucinate. They can be manipulated through malicious prompts. And when they cause damage, it can have a material impact on the business. A compromised or misconfigured agent doesn't steal a single file. It can write code, delete repositories, exfiltrate customer data, and make changes across your entire environment at machine speed, before anyone on your team knows something went wrong.

This is why we've anchored Rubrik's strategy on two clear assumptions: assume breach and assume agent overreach. Not because we're pessimistic, but because the organizations that will come out ahead are the ones planning for what's inevitable instead of betting that prevention will hold.

Agentic Cyber Resilience is how you build a business that stays operational when those things happen.

 


What We've Been Building

Rubrik has spent 12 years building a platform that treats your data, your identities, and now your agents as a unified surface to protect and recover. We didn't start from backup and bolt on security. We built enterprise context first, then layered everything on top of it.

That platform today delivers Agentic Cyber Resilience across two product suites:

Rubrik Security Cloud - Recovery at AI Speed: Most cyber recovery takes a long time because you have to answer a set of critical questions before you can act. Which backup is clean? Where did the attack originate? What sensitive data was exposed? Which identities were compromised? Your board will ask every one of those questions. Your regulators will too.

Rubrik Preemptive Recovery Engine does this work before an attack happens. As we back up your data, we continuously index content, map application dependencies, and track every identity with access. When an attack hits, the answers are already computed. You can identify a clean recovery point, understand the blast radius, and initiate recovery in minutes rather than weeks.

Identity is now the primary attack vector. When attackers compromise a credential, they don't just steal data. They establish backdoors that let them keep coming back. And you can't simply roll back to a point in time before the intrusion because legitimate changes are mixed in with malicious ones across weeks or months.

Rubrik Identity Resilience continuously monitors Active Directory, Microsoft Entra ID, and Okta for configuration changes, risk patterns, and attacker persistence. When you need to recover, we surgically roll forward your legitimate changes while removing everything the attacker put in place. We've also extended threat hunting to scan for indicators of compromise across unstructured NAS data and critical cloud workloads on AWS, Azure, and GCP, and added native protection for GitHub, Azure DevOps, Google Workspace, and Oracle Cloud Infrastructure.

Rubrik Agent Cloud - Governance Before and After: Deploying agents at scale creates a new class of risk that didn't exist two years ago. And you can't govern at human speed what's moving at machine speed.

Rubrik Agent Cloud gives you full visibility into every agent operating in your environment, whether it was provisioned by IT or found its own way in. The Semantic AI Governance Engine (SAGE) monitors every agent action against policies you write in plain language. When an agent attempts something that violates your policy, it's blocked in real time. When an agent does cause damage, Agent Rewind surgically undoes the specific actions it took. Not a broad rollback to a prior snapshot. A precise undo of exactly what went wrong.

You get the productivity benefits of deploying agents at scale. You also keep control.

 


Why Seven Years Matters to Us

We want to be clear about how we read this recognition. Gartner doesn't endorse vendors or advise technology users to select vendors based on their placement. Their research reflects their analysts' opinions.

What seven consecutive years as a Leader and furthest in Vision means to us, from our perspective, is that the bets we made early are being validated by the market. When we founded Rubrik, we said the biggest disaster facing enterprises wasn't natural. It was cyber. When we said backup had to become a security platform, that wasn't consensus. When we built identity resilience into the same platform as data recovery, most of the industry still treated those as separate problems. When we said agents would create a new class of insider risk, most organizations hadn't deployed their first production agent yet.

Each of those bets reflected a decision we made because we genuinely believed it was right for our customers. That conviction hasn't changed.

Today, more than 6,000 organizations trust Rubrik to protect their most critical data, including customers like Domino's Pizza, Zurich North America, Millennium Space Systems, and Piper Sandler. They chose Rubrik because when the worst happens, they need a platform that already has the answers.

 


The Question Your Board Is Actually Asking

Your board doesn't ask whether you'll be attacked anymore. They ask how fast you'll recover, what you'll tell regulators when data is exfiltrated, and what happens when an agent goes rogue at 2 AM before anyone wakes up.

With Rubrik, you recover your minimum viable business at AI speed. Identity compromises roll back without losing months of legitimate changes. Every agent in your environment is governed, and when one misbehaves, you surgically rewind the damage. All of it from a single platform, with a single policy engine, and a clear view of your entire cyber resilience posture.

We've been building toward this for 12 years. The next chapter is the agentic era, and we're going into it with the same conviction we started with: that your ability to recover defines your ability to operate. Assume Breach. Assume Agent Overreach. And have Rubrik at your back.

Download your copy of the 2026 Gartner® Magic Quadrant™ for Backup and Data Protection Platforms to see why Rubrik has been named a Leader and positioned furthest in Vision for the seventh consecutive year.

 


Gartner Disclaimer

Gartner, Magic Quadrant for Backup and Data Protection Platforms, Michael Hoeck, Jason Donham, Sankalp Rastogi, Rizvan Hussain, 29 June 2026.

GARTNER is a trademark of Gartner, Inc. and/or its affiliates. Magic Quadrant a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. 

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Sources

¹ Mandiant M-Trends 2019. Palo Alto Networks, “How Long It Takes to Lose Data”, May 2026.

² IBM Cost of a Data Breach 2025

³ Verizon Data Breach Investigation Report, 2022

⁴ Anthropic, "Measuring AI Agent Autonomy in Practice”

⁵ Palo Alto Networks, 2026 Identity Security Landscape, May 2026

 

 

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