Our Perspective on Gartner’s 2019 Magic Quadrant
This week after a two-year hiatus, Gartner published its 2019 Magic Quadrant for Data Center Backup and Recovery Solutions with a new lead analyst and supporting team. As many know, Gartner’s research can sway market perceptions–presumably based on the firm’s reputation for diligent research and, as Gartner notes, the firm’s “independence, objectivity and accuracy.” While we continue to seek good relations with Gartner, to put it bluntly, it’s our opinion that the 2019 Backup and Recovery Solutions MQ is seriously flawed. We have engaged with the Gartner team over several months to remedy a number of significant issues and concerns to no avail, so we felt it was important that the market, including our customers, potential customers, partners and employees, have the full set of facts that are pertinent in objectively evaluating the information contained in this MQ. Based on objective data, since the 2017 MQ, Rubrik has made significant progress in its business, out-paced all of its competitors, and has had a disproportionately large impact on the Data Center Backup and Recovery market. Yet, this progress has not manifested in any significant movement, as reflected in Rubrik’s position within the 2019 MQ. Note: The data cited below is as…
We’re Not for Sale.
I’d like to address a press article suggesting Rubrik is for sale. This story is completely false. I want to make it unequivocally clear that Rubrik is not for sale. We are committed to building a long-lasting, independent company. Over the past five years, Rubrik has achieved unprecedented growth and customer adoption in a $20B+ market. We are in the midst of a significant and permanent industry transition from complex legacy products to our groundbreaking Cloud Data Management solution. In our most recent quarter, we’ve achieved over 70% growth in our customer base with significant traction in the Global 2000. We were also named a Leader in The Forrester Wave™ and broke into the Top 10 of the Forbes Cloud 100. We intend to continue building on our leadership position in the Data Management market, while enabling our customers to unlock the value of their data. We’re also expanding our strong ecosystem of partners to deliver comprehensive customer value. In an age of misinformation, I want to set the record straight: we’re flattered by the attention, but we’re not looking for a buyer.
Introducing Rubrik Go: Subscribe to Simplicity
Today, we’re thrilled to announce Rubrik Go, a new evergreen subscription purchasing program designed to help customers easily modernize their data centers. The program applies a SaaS approach and empowers customers to enjoy future innovation through one simple and predictable subscription license. With Rubrik Go, customers can easily access the latest data management technology through free evergreen refreshes, streamlined software editions, and the flexibility to migrate data to the public cloud at any time with no additional costs. A trend we’ve seen among our customers is that as they try to modernize their data centers or migrate to the cloud, many are held back by the lack of flexibility with traditional licensing. This traditional on-premises model typically results in higher capital expenditures, a challenge for companies restricted by annual budgets and the inability to commit to large upfront costs. On top of that, many customers are tired of trying to access the latest technology without battling price hikes, lengthy contract negotiations, and unpredictable renewals. For example, if customers wish to migrate data to the cloud, they often have to repurchase their on-premises license. Rubrik Go is designed to solve these challenges easily. To enable agile infrastructures, Rubrik Go offers a…
Top 3 Mistakes to Avoid When Automating Your Business
Businesses worldwide are leveraging automation to deliver services at a lower cost with a higher level of customer satisfaction. The return on investment for automation is well documented, both in financial benefit and higher customer retention rates. But not all efforts to implement automation are created equal, and many companies stumble to meet their goal. Integrating automation into a business requires planning and strategy. This post walks through the top pitfalls to avoid when implementing automation. Recreating the Workflow The first mistake many businesses make is automating the steps of an existing workflow. This may seem like a shortcut since the workflow provides a blueprint for the steps needed to achieve the end result. But workflows created around manual processes focus more on previously performed tasks than on the entire problem. I experienced this firsthand while developing a process to automate billing based on cloud usage. The existing workflow had many steps that required manually altering the output of the previous step and reformatting it before sending it to the next person in the chain. This process created a significant margin of error, as even minor changes caused the entire chain to break. This leads to our next major pitfall.…