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channel

Rubrik -  - Introducing the Rubrik Authorized Support Partner Specialization

Company

Introducing the Rubrik Authorized Support Partner Specialization

Rubrik has employed a 100% channel-driven go-to-market strategy since day one and this has played a key role in our success to date. Last year we formalized this approach with the launch of the Rubrik Velocity Partner Program, our first global program for resellers. The program has been extremely well received by our partners and we are continuing to offer more ways for partners to grow their Rubrik business — today, I’m excited to launch the Rubrik Authorized Support Partner (RASP) Specialization.  This exclusive specialization extends Rubrik’s world-class support through a small group of hand-picked partners with a proven track record in delivering level 1 and level 2 technical support. Our RASP partners will receive the same rigorous training as Rubrik’s own level 3 support engineers and are empowered to act as the first point of call for joint customers. The RASP network is an extension of our own team, and we stand by to assist our customers if advanced troubleshooting is required.  The RASP Specialization allows for a select, high-performing group of partners to further differentiate themselves and grow their Rubrik business. Customers will experience new benefits as well, with increased choice for the type of support and services…
Rubrik -  - Leadership Lab: Bertrand Yansouni on Building High-performing Channel Partnerships

Company

Leadership Lab: Bertrand Yansouni on Building High-performing Channel Partnerships

Bertrand Yansouni recently joined us as VP of Worldwide Channel to lead the vision and strategy for Rubrik’s channel partners. He brings 25 years of experience building go-to-market strategies at enterprise tech companies, including his most recent role as Google Cloud’s VP of Global Partner Sales & Strategic Partnerships. I had the chance to chat with Bertrand about building high-performing channel organizations and leveraging Rubrik’s platform to create market opportunities for its partners. You’re an industry veteran who has driven the channel strategy at tech leaders such as Google Cloud, VMware, and Cloudera. What has been your most valuable lesson about building high-performing channel partnerships? I certainly feel that I’ve learned a lot of lessons throughout my career and that the learning process is never over! When it comes to building high-performing channel partnerships, the most valuable lesson I’ve learned is that there simply are no shortcuts. Building high-performing channel partnerships takes a lot of hard work, requires a lot of “intellectual honesty,” and most of all, it takes unbending integrity.   What do you mean by “intellectual honesty”? What I mean is that as a technology vendor, it’s very easy – at a simplistic level – to think about…
Rubrik -  - Recap: Rubrik’s First EMEA Partner Conference

Company

Recap: Rubrik’s First EMEA Partner Conference

One of the reasons why I joined Rubrik was the channel DNA in our company. At Rubrik, we believe that the channel is a key success factor for scaling and building something epic. Since day one, we’ve been 100% channel driven. With this strategy, we have been able to welcome the “best of the best” partners from around the world to our Rubrik channel family. It was with this mindset that we decided to hold our first EMEA Partner Conference, which took place in the beautiful city of Lisbon. From 20th to 22nd of September, we had an opportunity to meet with our partners and demonstrate our channel commitment. The theme of the conference was Full Throttle, which is exactly what all of our partners are doing every day with us in the field – we go together the extra mile! We invited our TOP 50 partners from all over EMEA to share the experience with peers from across regions, learn how to create even more momentum with Rubrik, hear from our executives first hand, and align with our vision and strategy. One goal of the conference was to ensure that all partners left the conference with a clear answer…