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Rubrik -  - Data Protection Defined and Delivered Through Software

Product

Data Protection Defined and Delivered Through Software

Rubrik has always been a software-focused company. We have successfully converged multiple hardware and software components of the traditional world into a very simple and elegant software-based Cloud Data Management solution. Rubrik unifies backup, instant recovery, replication, search, analytics, archival, compliance, and copy data management into one secure fabric across the data center and public cloud. When we got started, our early customers wanted a turn-key solution, which we fulfilled by shipping industry-standard appliances. Rubrik has now entered the next phase in its journey towards building a robust ecosystem of partners on multiple fronts. One of these fronts is our hardware partners consisting of both server and storage vendors. As we move deeper into the enterprise, customers have made their choice to standardize on a server platform. Our goal is to embrace and extend that by making both these server and storage vendors strategic to our success. Our flexible approach allows customers to deploy our software-defined, scale-out solution on any industry standard hardware, as well as store that data on any cost-effective deep storage. This flexibility also lends itself to hybrid cloud infrastructure as a service offering. Delivering as software-only provides multiple deployment and service options to fit the needs of…
Rubrik -  - End-to-End Data Management with Nutanix AHV

Product

End-to-End Data Management with Nutanix AHV

Last week, we announced Rubrik Alta, our ninth and most significant product release. Alta brings many cool, innovative additions. One of the items that I’m most excited about is support for Nutanix Acropolis Hypervisor (AHV) virtual machines. Rubrik now provides end-to-end data management for Nutanix. So, users can securely access data instantly, automate protection policies, and manage their AHV workloads. Rubrik has long supported VMware vSphere on the Nutanix platform. But Rubrik is excited to extend its partnership with Nutanix to be one of the first platforms to support native AHV backup and recovery. Alta’s support for AHV, as well as Microsoft Hyper-V and VMware, enables customers to orchestrate application data across multi-hypervisor and multi-cloud environments. Here’s how it works: Rubrik capitalizes on enhancements to Acropolis Block Services (ABS), such as Challenge-Handshake Authentication Protocol (CHAP) support. As you probably know, we’re all about the APIs. Rubrik leverages Nutanix’s new-and-improved REST 3.0 API to interact with Nutanix Changed Region Tracking (CRT) and query the changed metadata regions given any two snapshots of a virtual disk or VM. This approach is indispensable for taking incremental backups because of its efficiency. It’s also useful for taking full backups since the API identifies regions that are zeroed, therefore saving on…
Rubrik -  - The Untold Origin Story of World Backup Day

Company

The Untold Origin Story of World Backup Day

On March 31st, we join our industry colleagues in celebrating and promoting World Backup Day. After all, friends don’t let friends go without backups. But…have you ever heard the tragic story of how World Backup Day came to be? Although it was thought to be lost in the mists of time and reddit, origin stories aren’t just for superheroes. It was back in the late 2000’s – a time when virtual machines were breeding out of control, budgets were beginning to shrink, and backup administrators were slowly drowning in increasing waves of data growth and virtualization sprawl. Imagine–if you will–our protagonist in his office, slumped in his knock-off Aeron chair. The lights are off, and the luminous glow of his food-chained CRT is casting his face in stark relief. A foreboding backup console has his full attention; he has left the failed complexity of his primary backup server interface and is now scouring individual server backups. His office door opens. Our hero flinches but doesn’t turn around. “If we can’t recover the payroll backups, our heads will roll. It’ll be the last excuse our CIO needs to sign the wholesale outsourcing contract with IBM. His golf buddy was pitching it on…
Rubrik -  - Introducing Crystal, Rubrik’s Intuitive User Interface

Product

Introducing Crystal, Rubrik’s Intuitive User Interface

Rubrik reinvented data management with the user in mind. By approaching data management from a user’s perspective, we’ve distilled a complex process into a click or swipe. Setup a policy to backup data from multiple sources with a user experience similar to an iPhone. Create a replication and archival schedule to public or private cloud in 30 seconds. Recover entire virtual machines, databases, and files instantly. This is end-to-end data management. Simplified. The Consumer Experience of Enterprise Crystal is Rubrik’s intuitive data management platform that makes all of the above scenarios a reality. It transforms complicated enterprise backup, disaster recovery, data archival, and copy data management workflows from a burden to a joy. One of the reasons we built Rubrik was to bring a consumer-grade experience to enterprise software. To provide the simplicity, easy of use, and pain free delight of popular consumer products, such as Facebook, Google, and Dropbox, we created a team composed of engineers from both consumer and enterprise, including the builders of Google Maps, Apple iOS, and Box.What is Crystal? What is Crystal? Crystal is composed of two principal components: the Crystal UI and Crystal REST API. The Crystal UI focuses on building products with usability…
Rubrik -  -  Creating a Transformational Shift with Cloud Data Management

Business

 Creating a Transformational Shift with Cloud Data Management

Today, I’m excited to announce KV’s investment in Rubrik, a company that will transform how enterprises recover, manage, and secure all their data across private and public clouds. Rubrik is a company with an immense market that hasn’t seen innovation in decades and a great management team with a clear vision. That makes a killer combination. Revolutionizing an Archaic Market Backup and recovery is an extremely archaic market. In the past, it has served as an insurance payment rather than a business asset. From a CIO’s perspective, any money spent on backup and recovery was in hopes that they will never use it. In the best case, it was a complete waste. Think about it — enterprises are spending money that they hope will never be useful, and is of value only in the case of a disaster. Rubrik has redefined the backup and recovery market from an insurance payment to a functional data management platform. You need to manage your data every day, every year, every decade. Rubrik helps you do that very differently and the disaster scenario is only one of many data management functions. This gives CIOs greater flexibility to manage their data based on usage needs…
Rubrik -  - This is Cloud Data Management

Company

This is Cloud Data Management

The cloud is a democracy. In the past, we lived in a restrictive system, one where we were anchored to legacy platforms with a disparate view of our businesses. The cloud represents a new era that liberates enterprises by delivering universal access and automation over their applications. With cloud, enterprises can reduce cost and time-to-market while retaining business agility. The cloud adoption is not a question of “if” but rather “how.” Many enterprises are unable to realize the promise of the cloud because of the limitations within their own infrastructure. They have spent millions and millions on their data centers, and now they want to leverage the pay-as-you-use economics and automation of the cloud while maintaining control and visibility over their data. What they are missing is a killer application that bridges the gap between their owned systems and the cloud. Rubrik is this killer application. As the world’s first Cloud Data Management platform, Rubrik sets data free with an intelligent application providing a real-time, unified management plane over all application data in scalable and efficient manner – regardless of location. Recover, manage, and secure your data. Everywhere. What is Cloud Data Management? Cloud Data Management is a platform that…
Rubrik -  - Let’s Talk About Security

Product

Let’s Talk About Security

Today, Rubrik announced the r528, the industry’s first security-enhanced converged data management appliance. So, let’s talk about security. Not just the kind that you set in place to keep your actual devices safe, but also what you do to protect the data on them. All of your data. Including your backups. Remember when one of the largest regional banks in the United States “lost” computer back-up tapes containing personal information including social security numbers and bank account information for over 260,000 of its customers? That was in 2012. With the amount of digital data generated annually projected to grow to 44 ZB (1 zettabyte = 1 trillion gigabytes) by 2020¹, and a growing trend in data breaches, it is even more imperative to apply the highest security standards to all of our data, even backups. Often times we think of data security as something applied to the information generated via transactions. We encrypt data in-flight to ensure data is secure against eavesdropping or manipulation as it travels across a network. We even put in place checks on data in our primary systems to ensure the data we really care about can’t be hacked into. What about data that’s been backed…
Rubrik -  - Meet Cerebro, the Brains Behind Rubrik’s Time Machine

Architecture

Meet Cerebro, the Brains Behind Rubrik’s Time Machine

Fabiano Botelho, father of two and star soccer player, explains how Cerebro was designed. Previously, Fabiano was the tech lead of Data Domain’s Garbage Collection team. Rubrik is a scale-out data management platform that enables users to protect their primary infrastructure. Cerebro is the “brains” of the system, coordinating the movement of customer data from initial ingest and propagating that data to other data locations, such as cloud storage and remote clusters (for replication). It is also where the data compaction engine (deduplication, compression) sits. In this post, we’ll discuss how Cerebro efficiently stores data with global deduplication and compression while making Instant Recovery & Mount possible. Cerebro ties our API integration layer, which has adapters to extract data from various data sources (e.g., VMware, Microsoft, Oracle), to our different storage layers (Atlas and cloud providers like Amazon and Google). It achieves this by leveraging a distributed task framework and a distributed metadata system. See AJ’s post on the key components of our system. Cerebro solves many challenges while managing the data lifecycle, such as efficiently ingesting data at a cluster-level, storing data compactly while making it readily accessible for instant recovery, and ensuring data integrity at all times. This is what…

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