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Rubrik -  - For CIOs, Focus on the Service Experience is Paramount

Business

For CIOs, Focus on the Service Experience is Paramount

Four years ago, I sat down with Frank Slootman, now Former CEO of ServiceNow and Data Domain, and shared my idea of re-architecting backup and recovery from the ground up to manage the data explosion in a cloudy world. Backup and recovery was overdue for a technology refresh. There was opportunity to bring the power of public clouds to backup, expand the role of backup data into a business asset for test/dev and analytics, and replace the traditional cumbersome architecture and user experience with one that was radically simple and infinitely scalable. Fast forward to ten product releases and 600+ employees, Frank and I caught up on why he invested in Rubrik and how our vision resonated with him. During the discussion, we traded notes on where IT is headed and what’s top of mind for CIOs. Four out of the five business days, I’m usually found on the road, meeting with customers around the world across all industries. After countless trips, I have noticed a clear trend in my discussions with CIOs – the CIO of today is starkly different from the CIO of yesterday. They are business strategists and spend their time figuring how best to leverage technology…
Rubrik -  - One Cloud to Rule Them All

General Tech

One Cloud to Rule Them All

Looking at modern IT infrastructures, it is clear we have mostly entered a cloud-first era. Even more traditional enterprises are incorporating a cloud strategy at the risk of being out-innovated or outpaced by their competition. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” — Bill Gates While the public cloud has gained a lot of attention with the rise of Amazon AWS and Microsoft Azure, it is important to still ask yourself which “cloud-like” characteristics and services can benefit your particular environment. Not every business will benefit from moving completely into the public cloud. To solve for your specific use case, you need to look at all the tools at your disposal. Journey to the Cloud Not everyone takes the same path to the cloud, nor should they. As Eric Shanks wrote in his Gestalt IT blogpost, “Rubrik’s own Internet page title is ‘The Cloud Data Management Company’ which just screams at customers that it’s a cutting edge future looking company.” I agree that cloud-washing is rampant, and cloud should be considered less of a check box and…
Rubrik -  - Rubrik Is Named to the Forbes Cloud 100

Company

Rubrik Is Named to the Forbes Cloud 100

Rubrik is honored and humbled to be named to the Forbes Cloud 100 alongside so many innovative companies. Compiled with the help of partners Bessemer Venture Partners and Salesforce Ventures, the Forbes Cloud 100 recognizes the “best and brightest” of private cloud companies. The list is based on operating metrics such as revenue and funding, alongside input from 25 public cloud CEO peers. Rubrik has become the fastest growing enterprise company ever. In addition to nearing $100M run rate in booking in only six quarters selling, we have grown our customer base 11x over the past year and half, and have delivered rapid innovation via nine major product releases. The future is bright with cloud. Rubrik built the first Cloud Data Management Platform to empower customers to mobilize applications, automate protection policies, recover from ransomware, and search and analyze application data at scale. We’ve brought meaningful numbers of large enterprises and their applications to the Cloud, like Davies Ward Phillips & Vineberg LLP, Driscoll’s, and Tampa Bay Rays. We do this by making the Cloud incredibly simple, and by delivering compelling new capabilities using the Cloud that can be delivered anytime, anywhere. Rubrik was architected from Day 1 to deliver…
Rubrik -  - Data Protection for the Changing Enterprise

General Tech

Data Protection for the Changing Enterprise

The modern enterprise is changing. We are moving towards a world of containers, API-first architectures, and cloud-native applications; the latter two are discussed by Chris Wahl, Rubrik’s Chief Technologist, in a previous post. Enterprise technology is moving from email to Slack, relational databases to NoSQL, and more. But not every company is moving at warp speed, and both Oracle and Microsoft are still relevant in almost every data center. While Rubrik protects the enterprise on-premises, we are far more than a converged data management hardware appliance. We support multiple architectures beyond hardware via Rubrik Edge, our software-only appliance for ROBO, and Cloud Cluster for cloud-native apps and public cloud data protection. Rubrik is evolving and growing rapidly to meet cutting-edge business requirements while maintaining a Google-like, web-scale architecture and striking simplicity. Let’s Talk Applications! Tim Carr is right (don’t tell him I said that) — DBAs typically do not like to step outside of their comfort zone or native toolsets. Luckily, with our new Oracle integration, Rubrik provides its core benefits such as immutability and policy-driven management while integrating with native Oracle capabilities. Our approach is to integrate with RMAN, which provides agentless support (yay!) but still allows Oracle DBAs to use…
Rubrik -  - Superior Architecture for a Cloud-Native World

General Tech

Superior Architecture for a Cloud-Native World

If there’s anything that years of consulting with enterprise clients has taught me, it’s that the world of technology continues to accelerate through iteration after iteration of new architectures, models, and solutions at a pace that is difficult to grasp. We previously lived in a world where all applications resided on bare metal, and waterfall projects took years to release. Now, the rules of small steps and cloud-first are percolating throughout the minds of cloud architects, driving innovation. As Rubrik’s Chief Technologist, I’ve applied a lens to my experiences as an architect to really scratch the surface on this whole cloud data management ideal in an exploratory series of blog posts. In a nutshell, being cloud native, entirely API-driven, infinitely scalable, having instant data access, and, most importantly, being software fueled are the ingredients necessary for moving the needle in the stagnant world of data protection. The Road Traveled Thus Far Two years later, one only has to look so far as incumbent solutions using yet another coat of paint to hide long-tailed technology debts to see the short, dismal future ahead when compared to newer ways of thinking. By wiping the technology slate clean in an effort to make backup…
Rubrik -  - Data Protection Defined and Delivered Through Software

Product

Data Protection Defined and Delivered Through Software

Rubrik has always been a software-focused company. We have successfully converged multiple hardware and software components of the traditional world into a very simple and elegant software-based Cloud Data Management solution. Rubrik unifies backup, instant recovery, replication, search, analytics, archival, compliance, and copy data management into one secure fabric across the data center and public cloud. When we got started, our early customers wanted a turn-key solution, which we fulfilled by shipping industry-standard appliances. Rubrik has now entered the next phase in its journey towards building a robust ecosystem of partners on multiple fronts. One of these fronts is our hardware partners consisting of both server and storage vendors. As we move deeper into the enterprise, customers have made their choice to standardize on a server platform. Our goal is to embrace and extend that by making both these server and storage vendors strategic to our success. Our flexible approach allows customers to deploy our software-defined, scale-out solution on any industry standard hardware, as well as store that data on any cost-effective deep storage. This flexibility also lends itself to hybrid cloud infrastructure as a service offering. Delivering as software-only provides multiple deployment and service options to fit the needs of…
Rubrik -  - Top 3 Mistakes to Avoid When Automating Your Business

Business

Top 3 Mistakes to Avoid When Automating Your Business

Businesses worldwide are leveraging automation to deliver services at a lower cost with a higher level of customer satisfaction. The return on investment for automation is well documented, both in financial benefit and higher customer retention rates. But not all efforts to implement automation are created equal, and many companies stumble to meet their goal. Integrating automation into a business requires planning and strategy. This post walks through the top pitfalls to avoid when implementing automation. Recreating the Workflow The first mistake many businesses make is automating the steps of an existing workflow. This may seem like a shortcut since the workflow provides a blueprint for the steps needed to achieve the end result. But workflows created around manual processes focus more on previously performed tasks than on the entire problem. I experienced this firsthand while developing a process to automate billing based on cloud usage. The existing workflow had many steps that required manually altering the output of the previous step and reformatting it before sending it to the next person in the chain. This process created a significant margin of error, as even minor changes caused the entire chain to break. This leads to our next major pitfall.…

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