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Rubrik -  - The Myth of Boring Backup

General Tech

The Myth of Boring Backup

Am I crazy for thinking backup is exciting? Prior to joining Rubrik, I was a Gartner analyst for 20+ years and spent the majority of my time there covering primary storage and backup and recovery. As a storage analyst, I saw the consistently high client inquiry volumes on backup and recovery and decided to switch my coverage to this area. Some of my colleagues shook their heads and couldn’t understand why I wanted to cover a technology area that was so “boring.” To me, backup is not boring; it’s the biggest pain point in the entire data center infrastructure! It has often become a huge burden that slows down an organization’s quest for agility. As I studied the market and technologies, I realized that the pain was caused by too little innovation. All the major enterprise backup solutions only had incremental improvements in the past 20 years and couldn’t meet the new backup and recovery performance requirements. As a result of relentless data growth, backup windows have become longer and longer, while recovery is too slow to meet the requirement of new digital initiatives and changing expectations. Today, backup has become one of the most exciting fields because it’s experiencing…
Rubrik -  - Secure-24 and Rubrik Partner to Tackle New Customer Markets

Customers

Secure-24 and Rubrik Partner to Tackle New Customer Markets

Secure-24, headquartered in Michigan, is a fast-growing managed service provider that delivers mission-critical application hosting, comprehensive managed IT, cloud, and security services to global enterprises. Sean Donaldson, CTO of Secure-24, discusses how their company leverages Rubrik’s robust APIs, high level of security, and cloud capabilities to expand to new markets, including Healthcare and hybrid cloud customers. Tell me about Secure-24’s IT environment and product offerings. At Secure-24, we maintain a highly-virtualized data environment, managing over tens of thousands of VMs globally. We offer a comprehensive business solution to enterprises seeking IT transformation, primarily targeting larger organizations ranging from $1B to $10B in revenue. Our goal is to provide not only backup-as-a-service to our customers, but a service-oriented experience across the entire IT cycle. We focus on running mission critical applications with a high degree of reliance on security, compliance, and governance. What frustrations did you experience with your previous solution? With our legacy backup solution, the recovery process was very manual and required the involvement of multiple teams. RTOs were lengthy, and it was cumbersome to use different tools and procedures for our physical and virtual environments. In particular, we encountered challenges with backing up large VMs in our environment.…
Rubrik -  - Data Protection’s Day Off

General Tech

Data Protection’s Day Off

Remember the 1986 movie Ferris Bueller’s Day Off? The premise is about a high school teen named Ferris Bueller who decided to skip school for a day and have the time of his life. In the late 1980s, tape media was the king of the Backup and Recovery world, and hard disk was still a newbie typically only used as a staging area for fast recovery. Fast forward to today in the Fourth Industrial Revolution (4IR) in which data is king and the life blood of almost all organizations. We are at the point where data protection and cloud administrators now have an opportunity like Ferris Bueller to sleep better at night and maybe even get a “day off” by automating the workflows of their Backup and Recovery tasks and processes. Now it is your turn to have a day off with Rubrik’s API-Driven Cloud Data Management (CDM) fabric. Backups on Autopilot Autopilot describes the ability to drive the trajectory of an object without “hands-on” control. Rubrik provides a similar benefit by controlling your copy data’s trajectory without constant manual efforts like other legacy backup products. One of the top quantifiable business benefits of Rubrik is that it only takes…
Rubrik -  - Top 3 Use Cases for Rubrik with Zerto

Product

Top 3 Use Cases for Rubrik with Zerto

In my first post, I’d like to share some of the cool use cases for using Rubrik with Zerto. For the uninitiated, Zerto provides hypervisor-based replication and recovery automation across hypervisors and clouds. The solution delivers RPOs of seconds and RTOs of minutes. Zerto is the logical evolution of storage-based replication/CDP with separate orchestration solutions. Similarly, Rubrik is the logical evolution of data protection and management software that frees your data from underlying infrastructure. If your primary use case is replacing SAN replication and SRM, then Zerto can help simplify and future proof your environment. Likewise, if your primary use case is replacing legacy backup hardware and software, then Rubrik is a no brainer to simplify and future proof. Now that we have established that these are complimentary solutions, here are my top 3 use cases for using them together: 1. Simplify End-to-end Data Protection The first thing users love about both Rubrik and Zerto is that they simplify the complex, enterprise-class backup and replication technologies. In a nutshell, this means that mere mortals with no professional services can achieve the highest levels of data protection assurance with ease. Rubrik delivers the best converged backup solution on the market. It can start ingesting your data to…
Rubrik -  - End-to-End Data Management with Nutanix AHV

Product

End-to-End Data Management with Nutanix AHV

Last week, we announced Rubrik Alta, our ninth and most significant product release. Alta brings many cool, innovative additions. One of the items that I’m most excited about is support for Nutanix Acropolis Hypervisor (AHV) virtual machines. Rubrik now provides end-to-end data management for Nutanix. So, users can securely access data instantly, automate protection policies, and manage their AHV workloads. Rubrik has long supported VMware vSphere on the Nutanix platform. But Rubrik is excited to extend its partnership with Nutanix to be one of the first platforms to support native AHV backup and recovery. Alta’s support for AHV, as well as Microsoft Hyper-V and VMware, enables customers to orchestrate application data across multi-hypervisor and multi-cloud environments. Here’s how it works: Rubrik capitalizes on enhancements to Acropolis Block Services (ABS), such as Challenge-Handshake Authentication Protocol (CHAP) support. As you probably know, we’re all about the APIs. Rubrik leverages Nutanix’s new-and-improved REST 3.0 API to interact with Nutanix Changed Region Tracking (CRT) and query the changed metadata regions given any two snapshots of a virtual disk or VM. This approach is indispensable for taking incremental backups because of its efficiency. It’s also useful for taking full backups since the API identifies regions that are zeroed, therefore saving on…
Rubrik -  - Integrating Rubrik with ServiceNow for Rich Self-Service

Product

Integrating Rubrik with ServiceNow for Rich Self-Service

A key part of simple, hands-free data management is automation. That’s why Rubrik provides a suite of RESTful APIs for creating custom workflows. This post walks you through Rubrik’s integration with ServiceNow and some common use cases. ServiceNow is a cloud-based IT service management platform designed to reduce costs and increase business agility across all ITIL processes. Their rich integration system is built into their platform and enables end users to connect with third-party systems that may be otherwise unavailable. Rubrik’s integration with ServiceNow is a custom app that provides common backup and recovery workflows to the end user and helpdesk team through items presented in the ServiceNow Service Catalog. Ultimately, this functionality provides a higher level of self-service that is ITIL compliant and aligns with existing business rules.   What exactly can you do with the ServiceNow & Rubrik integration? ServiceNow Service Catalog The Service Catalog lists form-based requests for the help desk or end users who use ServiceNow as a central point of inquiry. Rubrik’s integration includes catalog items that are easily found within the Rubrik category. These items can also be moved into more user-friendly categories to align with the service desk standards. While it may seem…
Rubrik -  - The Accelerating World of Ransomware

General Tech

The Accelerating World of Ransomware

Have you been hearing more about ransomware recently? It seems like every day there’s another news headline, vendor presentation, or story about data held ransom. So, what’s driving this “buzz”? Is it just a media-created frenzy, or are there actual changes in the ransomware landscape? Ransomware: A Maturing Landscape Per ZDNet, the cost of ransomware attacks rose from $25M in 2015 to $1B in 2016–an incredible rate of growth. The landscape is evolving into a structure similar to the IT market; there are ransomware vendors, “channel partners” or providers, and (of course) customers. Ransomware vendors now sell “kits” to aspiring hackers that offer various degrees of customization, encryption types, and technical skill required to use. This is a thriving industry, as exemplified by the barrage of stories on organizations such as public transportation services, school districts, and hospital after hospital. Customer Service from Ransomware Once your files are encrypted by ransomware, you are their customer–albeit a very unwilling one. In a darkly ironic twist, ransomware providers are ramping up their customer service efforts to give technical support on using Bitcoin and other related tasks. In some cases, the hacker even pays a percentage of ransoms back to the vendor. This new sector reveals a maturing marketplace with continuing investment that will…
Rubrik -  - Accelerating Our Automation Focus

Company

Accelerating Our Automation Focus

If you follow Rubrik, it’s hard to miss that we’re focused on enabling automation in the datacenter. We built an API into Rubrik from the very beginning and frequently talk about automation — whether in blog posts, customer discussions, or presentations. As 2017 begins, we plan to expand this focus. Our goal is to give back and help the IT community by showing users what can be done with the Rubrik API and automation. We’ll even have some product announcements around API support! Automation Is the Future of the Modern Datacenter Simply put, we believe that the IT world is heading towards automation. If you’d like an intro on this topic, this post entitled “Over $500M invested in API companies in 2016, with 16 acquisitions” is a great primer. Today’s IT environments are becoming increasingly more complex. In some cases, companies such as Rubrik do a lot of hard work under the covers to abstract that complexity underneath policy-driven architectures. A lot of work and decision-making goes into turning a large amount of architecture + development, as pictured above, into simple policies. However, customers will always need additional capabilities and the ability to link multiple products together. These needs may be satisfied via…
Rubrik -  - PowerShell and RESTful APIs – Making Backup Awesome Again

Business

PowerShell and RESTful APIs – Making Backup Awesome Again

The virtualization world has long been singing the praises of the “abstract, pool, and automate” goal. Put simply, it meant separating the application from hardware, forming a fabric of resources, and automating the consumption of those resources for applications. The key focus is the application and how it can be made a first class citizen in the data center. However, the automation of tasks has traditionally been slower to enter the world of enterprise infrastructure. I attribute this to vendors using proprietary or closed protocols while also lacking a solid, simple to use, and consumable API that enables a rich ecosystem of task automation. On top of this, administrators and engineers are burdened with keeping the data center operational and don’t have the luxury of codifying a plethora of workflows using handfuls of different programming languages. What’s needed is a easy way to control infrastructure, such as data protection, that actually reduces overhead and grants IT professionals more time to focus on value-add efforts (that are usually more fun, too). Enter PowerShell! It’s a framework that is incredibly simple to learn and consume that can also send and receive data from an API endpoint. Plus, when paired with the Rubrik…