There is so much enthusiasm about the transformative power of generative AI that new challenges around data security, compliance, and scalability tend to get overlooked. But at Rubrik, these challenges are absolutely front-of-mind—and we’re uniquely positioned to help our customers build the secure data foundation required for AI-driven transformation.
Rubrik’s stated mission is “to secure the world’s data,” and that extends to the potentially massive datasets that power generative AI. So we got to work designing Rubrik Annapurna to combine Rubrik’s expertise in data security with powerful AI models like Azure OpenAI. Here’s how Annapurna can help you maintain data security and compliance so you can confidently put AI to work in your organization.
Secure Data is Essential to the AI Revolution
In the generative AI era, data is king. The power has moved back into the data. AI-driven workflows rely on secure, accurate data to deliver meaningful insights, automate tasks, and drive strategic decision-making.
But generative AI introduces new risks—especially in today’s interconnected digital landscape. Cyber resilience around data security is now at the center of the conversation. Rubrik has evolved from a focus on backup and recovery to a robust, unified platform for data security and resilience. This vision aligns seamlessly with Azure OpenAI, where organizations can leverage powerful AI capabilities without compromising data integrity. Indeed, without secure data access, generative AI becomes impractical, hampered by compliance risks and data vulnerabilities.
Rubrik’s approach to data security is purpose-built for this new era, deploying advanced data filtering policies and role-based access controls to protect data and help organizations maintain compliance with business requirements. By integrating with Azure OpenAI, Rubrik Annapurna is designed to provide an API-driven, compliant data pipeline that ensures the right data reaches AI models.
Secure Data Access Enables Real-World AI Use Cases
With Azure OpenAI, Rubrik Annapurna will be designed to enable targeted, real-world AI applications across the enterprise. For example:
Customer Support Intelligence: AI-driven support solutions are designed to securely analyze data from platforms like Microsoft Teams to provide personalized responses while maintaining data privacy.
Sales Insights: Aggregating CRM and communication data can deliver 360° customer views, empowering sales teams with actionable insights while helping ensure sensitive data remains secure.
Content Generation: Generating relevant content by tapping into knowledge bases and securely managed datasets, such as call recordings in OneDrive, with built-in data filtering to uphold business requirements.
Why Rubrik + Azure OpenAI?
With Rubrik Annapurna, businesses can gain more than just data access—they will gain a trusted partner in their AI journey.
This collaboration with Azure OpenAI is only the beginning. As Rubrik expands our generative AI capabilities, we remain focused on our commitment to secure data management and customer success.
Learn more about Rubrik and discover how secure, compliant data access can unlock the potential of AI for your organization.
SAFE HARBOR STATEMENT
Any unreleased services or features referenced in this blog are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments, or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available.