Carhartt Locks Down Cyber Threats with Rubrik
It’s not just backup. Rubrik is a holistic data security solution that offers fast and clean recovery, rich threat intelligence, and, most importantly, the peace of mind our brand depends on.”
Katrina Agusti
Chief Information Officer, Carhartt![]()
CHALLENGES
Today’s retail manufacturers must prioritize an omnichannel approach to business to provide consumers easier, faster access to the apparel they need, whenever and wherever. This makes securing sensitive data, including IP designs and customer data, against cyberattacks a complex undertaking. Given rising demand for Carhartt products, protecting data is paramount to maintaining customer trust and minimizing business disruption. Defending against threats like ransomware required advanced capabilities like AI-assisted anomaly detection given the risks Carhartt faced, including:
OUTCOMES
With Rubrik, Carhartt achieved:
Raising the Bar on Security with a Zero Trust Strategy
Prior to Rubrik, Carhartt relied on two separate legacy backup systems—until a critical data loss exposed a major vulnerability. “When a business-critical application upgrade failed, we discovered our legacy systems didn’t have the backups we needed,” recalls Katrina Agusti, Carhartt CIO. “We spent over two weeks manually rebuilding our data, which was a wake-up call to reassess our holistic data security strategy.”
In a landscape where ransomware and other cyber threats loom large, Carhartt selected Rubrik Security Cloud as the foundation for a zero trust data security approach. “We work hard to keep intruders out, but we operate on the assumption they will eventually get in. Rubrik’s immutable backups protect data from being altered or deleted by malicious actors, providing peace of mind. Rubrik forms a key part of our zero trust posture and helps us trust our systems again,” noted Agusti.
With Rubrik, Carhartt consolidated two backup solutions, reduced management overhead, and cut total cost of ownership by 50%.
TRANSFORMATION WITH RUBRIK
Harnessing Intelligent Insights to Protect Critical Data
Carhartt’s interconnected environment means disruptions can quickly ripple across the enterprise. In the past, malware hidden in legacy backups forced two weeks of manual investigation. With Rubrik, Carhartt’s IT and security teams now collaborate more effectively, leveraging Rubrik Anomaly Detection to spot potential issues early and determine if individual files are suspect, potentially harboring malware. This capability is crucial for detecting the tell-tale signs of ransomware, enabling fast recovery and minimizing mean time to recovery (MTTR).
Rubrik Data Discovery and Classification pinpoints sensitive records that might be compromised, drastically improving Carhartt’s ability to respond to cyber incidents. “In the event of an attack, Threat Hunting helps us zero in on malicious files and execute rapid, surgical recoveries that maintain our reputation for dependable services,” notes Agusti.
By embracing a zero trust mindset and partnering with Rubrik, Carhartt has bolstered its data resilience, ensuring the company can continue to serve its customers—whenever and wherever they need trusted workwear.
Rubrik forms a key part of our zero trust posture and helps us trust our systems again.
Katrina Agusti
Chief Information Officer, Carhartt![]()
To ensure maximum operational confidence, the partnership included an on-site resident and dedicated customer support, providing peace of mind and assuring stakeholders that critical health data is protected to the highest standards of security.
With Rubrik serving as the backbone of its data security strategy, ARIA established a robust security posture that aligns with NIST frameworks, allowing it to pass its audit with zero remediation. As the first Italian public administration to adopt such a comprehensive solution, ARIA set a powerful precedent for healthcare data security, ensuring the well-being of its 10 million citizens and the continuity of life-saving medical care