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CLOUD DATA PROTECTION
Cloud Data Protection Built to Recover Your Business
Native snapshots, versioning and replication keep the cloud running, but they share a blast radius with production. Rubrik protects your code, applications and data across clouds on one platform, with immutable, air-gapped backups.
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WHAT IS CLOUD DATA PROTECTION
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Cloud data protection is the ability to recover your cloud and business from cyberattacks and outages
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Backing up your cloud applications, code and data where an attacker can’t reach them, then recovering them clean, is a business imperative. More code and data land in the cloud every day, breaches are iminent with identities being used as the way in, yet native snapshots, versioning and replication sit inside the same account, within reach of the same compromise.
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$4.44M
global average cost of data breach
Source:
IBM Cost of a Databreach 2025
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275M
Commits per week on GitHub, versus 1 billion in all of 2025. At this rate, 14 billion in 2026. More code means more to protect, and more to roll back.
Source:
Github
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55%
organizations run most analytics on data lakehouses like Apache Iceberg and Google BigQuery. Protect them like the business-critical systems.
Source:
Dremio, State of the Data Lakehouse in the AI Era
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THE RUBRIK SOLUTION
One platform to protect and recover the applications, code and data your business runs on
Rubrik protects your Minimum Viable Business: the applications, and the workloads beneath them, that keep revenue flowing across AWS, Azure and Google Cloud. It does the recovery work in advance, so when an outage, a bad change or a ransomware attack strikes, you get back to business fast.
Unified visibility and protection
One control plane across AWS, Azure, Google Cloud, OCI and code shows what is protected, with proof. One SLA policy model replaces per-service snapshots, versioning and replication.
Cyber resilience
Immutable, air-gapped backups live in a separate identity domain an in-account attacker can't reach. A known-clean recovery point is identified in peacetime, not mid-incident.
Automated recovery
One recovery workflow for every workload. Orchestrated plans rebuild your applications, code and data in order, turning an undefined RTO into a tested, trusted one.
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MINIMUM VIABLE BUSINESS
Automatically recover your business, not just your data
Your Minimum Viable Business is the handful of applications that cannot go down, and everything beneath them: VMs, databases, object storage, networking, IAM and configurations. Rubrik maps each application’s dependencies, protects the whole stack, and automatically recovers it in order from a clean point.
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DEVOPS PROTECTION
Protect the code that builds your business
Your teams build software with more than code: pipelines, infrastructure as code, boards and wikis. Rubrik protects tools your teams depend on, across Azure DevOps and GitHub, in an air-gapped, immutable storage outside your identity domain, so you can restore exactly what you need and get your developers back to work.
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AI DATA FOUNDATIONS
Protect the lakehouse your analytics and AI run on
Analytics, AI/ML and agents run on lakehouse tables built over cloud data lakes. Rubrik protects Apache Iceberg, Google BigQuery and Google Cloud Storage data in immutable, air-gapped storage, so you recover consistent, queryable data and keep dashboards, AI models and agents running.
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CYBER RESILIENCE
Immutable by design. Clean recovery, ready in advance.
Rubrik is built on Zero Trust. Backups sit in a separate identity domain, air-gapped and immutable, beyond the reach of a compromised admin or rogue agent. Anomaly detection, threat monitoring and threat hunting find a known-clean recovery point in peacetime, so you recover with confidence.
- Air-gapped, immutable backups in a separate identity domain, with Rubrik Cloud Vault
- Retention Lock and Quorum Authorization, so no single admin can shorten retention or delete backups
- Anomaly detection and threat monitoring spot attack signals early
- Turbo Threat Hunting pinpoints the last clean recovery point across thousands of cloud snapshots in seconds
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NATIVE TOOLS ARE NOT ENOUGH
Rubrik Cloud Data Protection vs. native cloud tools
Snapshots, versioning and replication undo yesterday's mistake and keep you online. They weren't built to bring the business back clean after an attack. Rubrik was.
| Criteria | Native cloud tools | |
| Where recovery data lives | Same account and identity domain as production | Air-gapped in a separate identity domain |
| Who can delete backups | Anyone with cloud access, in about 30 minutes | Retention Lock + Quorum Authorization |
| Clean recovery point | Unknown until you restore and scan | Identified in peacetime |
| Recovery workflow | Different manual process per service | One orchestrated workflow for every workload |
| Visibility | Per-cloud, per-service tools | One control plane across clouds, code, SaaS and on-prem |
| Scale | Manual point-in-time restore of billion-object buckets | Fast, prioritized recovery of critical data first |
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ARCHITECTURE COVERAGE
Unify protection across every cloud workload your business runs on
Cloud Workloads
VMs, databases, object storage and file storage across AWS, Azure, Google Cloud and OCI..
DevOps Platforms
Azure DevOps and GitHub repos, pipelines and infrastructure as code.
Data Lakes and Warehouses
Apache Iceberg, Google BigQuery and Google Cloud Storage.
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RESOURCES & EXPERTISE
Learn more from our experts
Datasheet
2 Pages
Rubrik for Cloud Data Protection
Learn how Rubrik automates backup and rapid recovery at scale across your hybrid and multi-cloud environments.
eBook
29 Pages
The Gorilla Guide to Cloud Cyber Resilience
See why cyber resilience is critical for protecting cloud data and learn about a better solution for data protection, resilience, rapid recovery, and lower TCO.
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Solution Brief
3 pages
Autonomous Business Recovery for Cloud Applications
Discover how Rubrik provides autonomous visibility, gap-less protection, and provable recovery for your entire cloud application stack.
FAQ
Everything you need to know
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What is cloud data protection?
Cloud data protection is the practice of backing up cloud applications, code and data to an independent, immutable location, then recovering them clean within a defined RTO. It differs from native snapshots, versioning and replication, which sit in the same account as production and deliver availability, not recovery. Rubrik protects workloads across AWS, Azure, Google Cloud and OCI from one platform.
Aren't cloud snapshots and replication enough?
No. Snapshots and versioning protect against everyday mistakes, and replication keeps you online during a regional failure. All three share an account and identity domain with production, so a compromised admin can delete them, and replication copies deletions in real time. None identifies a clean recovery point or orchestrates recovery. Rubrik adds immutable, air-gapped backups, threat detection and tested recovery on top.
What is the Minimum Viable Business?
The Minimum Viable Business (MVB) is the minimum set of applications, data and infrastructure your company needs to keep serving customers, generating revenue and meeting obligations. In the cloud, it is a handful of Tier-0 and Tier-1 apps and the workloads beneath them. Starting with the MVB removes the need to protect 100% of your estate at once and gives you a recovery target you can test.
How does Rubrik keep cloud backups out of attackers' reach?
Rubrik stores backups in immutable, logically air-gapped storage, in your own cloud account or in Rubrik Cloud Vault, a separate identity domain an in-account attacker can't reach. Retention Lock stops anyone, including admins, from shortening retention, and Quorum Authorization requires a second person to approve critical changes. Anomaly detection and threat monitoring flag attacks on the backups themselves.
Can Rubrik protect Apache Iceberg, BigQuery and Google Cloud Storage data?
Yes. Rubrik backs up lakehouse and warehouse data together with its metadata and catalog, so recovery returns a queryable table, not a pile of objects. Coverage includes Apache Iceberg on AWS, Google BigQuery and object data lakes. Backups are incremental for petabyte scale and kept apart from production.
Does Rubrik protect GitHub and Azure DevOps?
Yes. Rubrik DevOps Protection backs up repositories, pipelines and infrastructure as code for Azure DevOps and GitHub into air-gapped, immutable storage. SLA policies auto-discover new repos, and you can restore at any granularity to a new repo, project, org or tenant. Native version history keeps deleted data for a limited window and shares the platform's blast radius.
How does Rubrik find a clean recovery point?
Rubrik scans backups in peacetime, not mid-incident. Anomaly detection flags unusual change, and Turbo Threat Hunting checks snapshots for indicators of compromise to identify the last known-clean point. When an attack hits, you restore from a verified point instead of rehydrating and scanning snapshots one by one.