If you want to learn about cybersecurity from some of the brightest minds in the industry, Data Security Summit is the place to be. This year’s summit includes sessions with the former CISO of the CIA, the Assistant Director of Cybercrime at Interpol, and technology leaders at two pro sports teams. We’re packing all this expertise into just two hours and some change. It’s virtual. And did we mention it’s free?

We think joining us at Data Security Summit is a no brainer. But it won’t be for everyone. Here are five reasons not to go to this no-cost, information-rich symposium on September 14.

You’re naturally lucky and definitely, absolutely, 100% won’t get breached

We get it. Your front lawn is made up entirely of four-leaf clovers. The wind seems to naturally blow your hair into place. And you wished upon a shooting star that your organization would be immune from data breaches, so you’re pretty much set.

If this is you, you’re right. Don’t come.

But maybe consider this: We as humans all suffer from optimism bias, meaning we overestimate how often good things will happen to us and underestimate the bad. If you’ve ever left your jacket at home on a chilly day because, “Eh, it’ll be fine,” that’s your optimism bias.

Also, note that nearly 70 percent of businesses were victimized by ransomware last year.

But that probably doesn’t matter to you because you’re lucky.

You implicitly trust everyone you work with

Okay, so maybe you’re not counting on luck. You’re counting on something better: your people.

You’ve done your part by investing in infrastructure security across the full prevention-detection-response gamut. Your team has done some terrific outreach. And everyone at your organization was required to do security training. You completely trust that everyone will play their part in keeping the company safe.

One thing though: We’re not dealing with regular old attacks. They’ve gotten more psychological and more sophisticated. And all it takes is one click on a link from an email that sort of looks like it’s from a vendor you work with, and your system is penetrated.

At Data Security Summit, the folks at the forefront of cybersecurity will cover how you can pair infrastructure security with data security to prepare for potential breaches. So, if the worst happens and you are breached, you’ve still got a robust plan to protect your data.

People are busy. They get distracted and make mistakes. But if you can count on every single person you work with to outwit an industry worth hundreds of billions of dollars, then you’re right, you don’t need to come to Data Security Summit.

You already had lunch with Chris Krebs last week

You’re buds with the former director of the Cybersecurity and Infrastructure Security Agency. Got it.

If you know Chris, you probably already have connections to each of our incredible speakers. So, you obviously have no reason to hear their unique, nuanced takes on things like:

  • Protecting the nation’s data from cyber attacks

  • How to incorporate data security in your overall cybersecurity strategy 

  • Actionable tips you can use right away

  • How data security plays a role in your favorite sports teams (yes, really!)

Yeah, just sit this one out. But side note: How was lunch? 

You’ve got cybersecurity clairvoyance 

Why learn what’s next in cybersecurity if you already know? (By the way, does your clairvoyance extend to next week’s lottery numbers? Asking for myself.)

Not only do the speakers at Data Security Summit have decades of experience at the forefront of cybersecurity, they have their fingers on the pulse of what’s next. Folks like Eric Goldstein, Executive Assistant Director at CISA; Craig Jones, Director of Cybercrime at Interpol; and Shawn Bice, CVP of Cloud Security at Microsoft are all going to share what they’re seeing today and what’s on the horizon. 

But you probably knew all that! If so, let’s talk. Your future-telling abilities could be the next weapon in the fight against cybercrime.

You’ve gotta thing going on September 14  

You have a thing you need to do? Don’t worry, we get it.

I mean, we are talking about how to protect one of your organization’s most important assets—the one thing outside of you and your colleagues that your business literally can’t function without and can’t replace. But if you have something more important on your schedule, we understand!

But consider this: Data Security Summit is two hours, and we’re not wasting any time. This thing is jam packed with back-to-back-to-back insights. If there’s any wiggle room in your schedule, consider joining us.