What is Cloud Data Management?

Cloud Data Management is a platform that orchestrates mission critical application data across private and public clouds while delivering data management functions such as backup, disaster recovery, archival, compliance, search, analytics, and copy data management in a single, run-anywhere platform.

Built for the cloud generation, Rubrik eliminates the complexity of legacy solutions with an automated policy engine that manages data throughout its lifecycle across all data management functions. This vision to deliver a software fabric for data management is rooted in our cloud vendor-agnostic platform, preventing vendor lock-in to any particular cloud.




The cloud is a democracy.

In the past, we lived in a restrictive system, one where we were anchored to legacy platforms with a disparate view of our businesses. The cloud represents a new era that liberates enterprises by delivering universal access and automation over their applications. With cloud, enterprises can reduce cost and time-to-market while retaining business agility.

The cloud adoption is not a question of “if” but rather “how.” Many enterprises are unable to realize the promise of the cloud because of the limitations within their own infrastructure. They have spent millions and millions on their data centers, and now they want to leverage the pay-as-you-use economics and automation of the cloud while maintaining control and visibility over their data. What they are missing is a killer application that bridges the gap between their owned systems and the cloud.

Rubrik is this killer application. As the world’s first Cloud Data Management platform, Rubrik sets data free with an intelligent application providing a real-time, unified management plane over all application data in scalable and efficient manner – regardless of location. Recover, manage, and secure your data. Everywhere.

How It Works

For the traditional enterprise to leverage cloud, Rubrik enables instant recovery, predictive global search, automated orchestration, and security on the cloud. We unify data locked within disparate application silos into one globally indexed namespace while facilitating on-demand copy data workflows. Additionally, Rubrik eliminates daily operational management with a single policy engine and programmatic interface that automates how data services are created, consumed, and retired across clouds. Lastly, we secure data and ensure compliance throughout the data lifecycle, including in-flight and at-rest states.

Rubrik helps enterprises realize cloud economics. Unless enterprises leverage an application that spans their data center and the cloud while ensuring universal access, declarative automation, and security, it will always be a slow adoption path to the cloud. We want to empower business to run faster, smarter, and stronger. The future is cloud – Rubrik is built for a world where customers can seamlessly extend out to the cloud.

We will democratize public cloud for all enterprises. This is Cloud Data Management.

See our video: This Is Cloud Data Management

Hear from our investors including Vinod Khosla, Mark Leslie, and John Thompson about Rubrik’s vision.