Rubrik is on a mission to secure the world’s data, and our position as an innovator has been reaffirmed in this 4th consecutive year being a Leader and furthest on Vision in the 2023 Gartner Magic Quadrant for Enterprise Backup and Recovery Solutions. This recognition validates our commitment to helping customers achieve complete cyber resilience.

According to Gartner “Enterprise backup and recovery software solutions are vital to an organization’s ability to recover data following events that cause data to become inaccessible. Whether the event is accidental, malicious or environmental, organizations utilize these solutions to effectively recover and restore access to the affected data.(1)”

Data is the most critical asset of every organization. To protect it, organizations collectively spend an estimated tens of billions of dollars every year on infrastructure security. In 2022, 99% of IT and Security leaders reported they were made aware of a cyberattack against their organization and, on average, dealt with attacks 52 times(1). That’s one attack every single week.

Despite these huge investments, it is clear that attacks are still getting through, and data remains vulnerable. The traditional approach of building taller walls and wider moats, investing heavily in everything from identity and endpoint to network and cloud protection, is not enough. Traditional cyber security is focused on preventing and detecting attacks, but lacks the tools to help you recover when you eventually do get attacked.

This means when attackers get through, organizations that rely on a legacy backup product as a last resort realize, too late and in a moment of dire need, that those products weren’t designed for cyber recovery. They were built for events like natural disasters and human error. Bad actors understand this and are increasingly targeting the backup data. 93% of organizations reported malicious actors attempting to impact data backups during a cyberattack, while 73% said the attempts were at least partially successful(2). 

It has never been more clear that achieving complete cyber resilience requires a new approach - one that includes BOTH cyber recovery and cyber posture. 

Rubrik has a long history of innovation and today Rubrik Security Cloud is a comprehensive data security platform that delivers cyber resilience with everything from zero trust architecture and immutable, air-gapped backups to more recent innovations including anomaly detection, sensitive data monitoring, threat containment and monitoring, and cyber recovery. 

The recent announcement of our intent to acquire Laminar, a leading data security posture management (DSPM) platform, extends our leadership position and furthers our mission to secure the world’s data. This combination will create the industry’s first complete cyber resilience offering of its kind by bringing together cyber posture and cyber recovery across enterprise, cloud, and SaaS.

Today over 5,000 leading organizations trust their data to Rubrik across every industry, including customers like AllState, AmFam Group, The Home Depot, PepsiCo, Navy Federal Credit Union, and NJ Transit. Our customers have recognized the need for a new approach to data security, and have chosen Rubrik as THE Leader in data security.

Republic Airways serves 33 million passengers a year and 1,000 flights daily. We rely on Rubrik to enable us to be cyber resilient, which is paramount for Republic Airways’ commitment to innovation and providing our passengers with the best flying experience.”

Nirav Shah, CIO, Republic Airways

We have 2.5PB of data and millions of patient records in our environment we have to secure every day. Cyber resilience to St. Luke’s is absolutely crucial to ensure that we have the right security foundation. Moving to Rubrik was essential for us.

David Finkelstein, CISO, St. Luke’s

Prior to Rubrik, we had 13 different data backup protection and DR platforms in our environment. Rubrik provides a single pane of glass and real-time insights into our ransomware resiliency status, security footprint, and data observability, giving AmFam the peace of mind we need to protect our customers' data and keep our business running.

Nate Brooks, Technology Services Manager, AmFam

Download your copy of the 2023 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions to learn why Rubrik is the market leader in data security with the most complete vision for the fourth consecutive year.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


  1. Gartner, Magic Quadrant for Enterprise Backup and Recovery Software Solutions, Michael Hoeck, Nik Simpson, Jerry Rozeman, Jason Donham, August 7, 2023
  2. Rubrik Zero Labs. (2023, April 18). The State of Data Security: The Hard Truths. Retrieved July 28, 2023, from