Rubrik Expands Unstructured Data Protection to Nutanix Files Storage

Investment bank UBS anticipates that total global data volume will increase by 10X between 2020 and 2030, reaching 660 zettabytes (or 129GB per person on earth) by the end of this decade. And research from IDC says that as soon as next year, 80% of the world’s data will be unstructured. 

Given the realities of such explosive unstructured data growth, organizations need optimized backup and recovery solutions that can efficiently scale to protect vast amounts of unstructured data. Unstructured data is, by its very nature, diverse—including emails, social media posts, images, videos, customer reviews and more.

But the contents of unstructured data can also be sensitive, making it a prime target for cyber threats and elevating the need for organizations to strengthen their defenses against breaches, ransomware, and other malicious activities. Indeed, safeguarding sensitive data is essential for ensuring compliance with stringent regulations like HIPAA and GDPR. Failure to properly protect that data can come with costly fines and ensuring compliance.

Rubrik NAS Cloud Direct is a comprehensive SaaS platform designed to meet the complex demands of unstructured data protection and management on-premises and in the cloud. And now, with the general availability of Nutanix Files Storage protection, NAS Cloud Direct allows customers to configure backup policies, monitor backup jobs, and perform large-scale backup and recovery operations for Nutanix Files Storage clusters with ease. 

Rubrik + Nutanix = Complete Cyber Resilience for Unstructured Data

Rubrik NAS Cloud Direct offers rapid backup and high-performance scalability, enabling efficient scanning, indexing, and data movement. By combining Rubrik NAS Cloud Direct with Nutanix Files Storage, joint customers can experience ultra-fast backup speeds, improved operational efficiency, and quicker granular recovery from data loss compared to traditional backup methods. 

Nutanix Files Storage is also fortified with security features like encryption, multi-factor authentication, air gap protection, sensitive data classification, and the ability to surgically recover ransomware-impacted files. With advanced engines optimizing network bandwidth and streamlined policy-based models for backup configuration, NAS Cloud Direct ensures fast and reliable backup, recovery, and archiving. By proactively monitoring backups and identifying threats early, Rubrik minimizes the risks of ransomware attacks and facilitates rapid data recovery.

Nutanix Cyber Resilience


Rubrik NAS Cloud Direct offers advanced unstructured data protection and management across on-premises and cloud-native environments. With this new integration, organizations using Nutanix Files Storage can deploy Rubrik to efficiently meet their evolving data protection, cyber recovery, and security needs.

Businesses can seamlessly manage vast volumes of unstructured data with automated tools that ensure consistent permissions between production data and backups. Rubrik will also automatically discover new data exports and new network IPs in a multi-tenant environment. And before backups are initiated, Rubrik takes a snapshot of the data to ensure nothing is missed during the backup process (if a file is in use, for example).  

All of these benefits ensure that your Nutanix instance enjoys robust data protection and faster recovery times in the face of data loss incidents or cyber threats.

Learn more about Rubrik NAS Cloud Direct or experience first-hand with an interactive demo.