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Rubrik - Blog - Getting Strategic with Copy Data Management

General Tech

Getting Strategic with Copy Data Management

Copy data management (CDM) is a term that we hear a lot in the industry. Yet, many of us don’t have a clear idea of what it really means. In this blog, I’ll walk you through what copy data management is and what makes Rubrik a strategic tool for it. The amount of data collected and processed by businesses has grown exponentially. Adding to this increase, a recent study performed by IDC cites the average number of copies per piece of data is 13. As you can imagine, this growth of data and copy data uses up storage space and can hinder performance. In fact, IDC estimated that 60% of storage is provisioned to store copy data – even with deduplication. This tells us that IT organizations need a reliable and scalable approach to managing copy data. An effective copy data management solution creates space efficiency and easily unlocks copy data use cases — such as test/dev, backup and recovery, and replication — across your entire infrastructure. So, let’s get a little closer to home. At a recent user group event, I had the opportunity to speak to a room of IT professionals and ask them a few questions: How…
Rubrik - Blog - Want Google Cloud for Data Retention? Rubrik Has You Covered!

Product

Want Google Cloud for Data Retention? Rubrik Has You Covered!

Rubrik has long provided customers the option to archive backup data to public cloud storage offerings such as Amazon Web Services S3 and Microsoft Azure Blob Storage. Archiving data to public cloud storage has become an attractive alternative to tape media for customers who require off-site retention of backup data. Many users recognize that public cloud storage solutions provide better durability, scalability, resiliency, availability, and convenience than tape media — and at a lower price point. Continuing our commitment to provide customers with choice of public cloud options, Rubrik has added support for archiving to Google Cloud Storage in our new Alta 4.1 release. To better understand Rubrik’s integration, let’s first go over object storage technology and the basics of Google Cloud Storage. Object Storage Overview Google Cloud Storage is an object storage solution that is offered as part of the Google Cloud Platform. At its core, object storage offers users a non-hierarchical namespace in which they can store different types of data using simple HTTP calls. Typical use cases for object storage include: Hosting web pages, videos, and music files A repository for user home directories Backend storage for file-sharing applications such as Dropbox Archiving target for backup data…
Rubrik - Blog - For CIOs, Focus on the Service Experience is Paramount

Business

For CIOs, Focus on the Service Experience is Paramount

Four years ago, I sat down with Frank Slootman, now Former CEO of ServiceNow and Data Domain, and shared my idea of re-architecting backup and recovery from the ground up to manage the data explosion in a cloudy world. Backup and recovery was overdue for a technology refresh. There was opportunity to bring the power of public clouds to backup, expand the role of backup data into a business asset for test/dev and analytics, and replace the traditional cumbersome architecture and user experience with one that was radically simple and infinitely scalable. Fast forward to ten product releases and 600+ employees, Frank and I caught up on why he invested in Rubrik and how our vision resonated with him. During the discussion, we traded notes on where IT is headed and what’s top of mind for CIOs. Four out of the five business days, I’m usually found on the road, meeting with customers around the world across all industries. After countless trips, I have noticed a clear trend in my discussions with CIOs – the CIO of today is starkly different from the CIO of yesterday. They are business strategists and spend their time figuring how best to leverage technology…
Rubrik - Blog - Get Your “VMware vSphere 6.5 Host Resources Deep Dive” eBook!

General Tech

Get Your “VMware vSphere 6.5 Host Resources Deep Dive” eBook!

With an average 4.9 out of 5 star rating on Amazon, Frank Denneman and Niels Hagoort’s latest book, VMware vSphere 6.5 Host Resources Deep Dive, certainly lives up to the expectation. The book covers four main topics: CPU, Memory, Storage, and Networking. The in-depth read can only be described as a serious deep dive for people who seriously want to understand what is going on under the covers of their VMware environment. I don’t think I have ever seen topics like NUMA or NIC drivers explained at this level of depth. If you ask me, it is fair to say that Frank and Niels redefined the term “deep dive.”  – Duncan Epping, VMware Chief Technologist and previous co-author with Frank on the Clustering Deepdive series. As Frank and Niels describe it: The VMware vSphere 6.5 Host Resources Deep Dive is a guide to building consistent high-performing ESXi hosts. A book that people can’t put down. Written for administrators, architects, consultants, aspiring VCDX-es and people eager to learn more about the elements that control the behavior of CPU, memory, storage and network resources. This book shows that we can fundamentally and materially improve the systems we’re building. We can make the…
Rubrik - Blog - Rubrik Named to LinkedIn Top Companies List

Culture

Rubrik Named to LinkedIn Top Companies List

Today, LinkedIn unveiled the inaugural Top Companies – Startups list, and Rubrik is honored to be featured as #7 on the list. The list of 50 companies is based on the billions of actions taken by the LinkedIn community and looks at three main pillars: employee growth, job seeker interest, and member engagement with the company and its employees. Rubrik has experienced unparalleled growth in a short amount of time, an achievement that comes with some expected challenges. As the company continues to scale, we are determined to stay true to our core principles to keep this one of the best places to work. Our approach often goes against the grain, allowing us to offer a truly unique company culture. Read on to find out how Rubrik keeps work engaging and rewarding: Radical Transparency How many other companies do you know that invite all employees to board meetings? At Rubrik, each board meeting is open to all 600+ employees. All listeners are encouraged to ask questions to our executives and board, and no topics are off the table. Radical transparency has been core to our DNA since day one. Our CEO and co-founder Bipul Sinha recently outlined our groundbreaking approach in…

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