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Rubrik - Blog - Introducing the Rubrik Authorized Support Partner Specialization

Company

Introducing the Rubrik Authorized Support Partner Specialization

Rubrik has employed a 100% channel-driven go-to-market strategy since day one and this has played a key role in our success to date. Last year we formalized this approach with the launch of the Rubrik Velocity Partner Program, our first global program for resellers. The program has been extremely well received by our partners and we are continuing to offer more ways for partners to grow their Rubrik business — today, I’m excited to launch the Rubrik Authorized Support Partner (RASP) Specialization.  This exclusive specialization extends Rubrik’s world-class support through a small group of hand-picked partners with a proven track record in delivering level 1 and level 2 technical support. Our RASP partners will receive the same rigorous training as Rubrik’s own level 3 support engineers and are empowered to act as the first point of call for joint customers. The RASP network is an extension of our own team, and we stand by to assist our customers if advanced troubleshooting is required.  The RASP Specialization allows for a select, high-performing group of partners to further differentiate themselves and grow their Rubrik business. Customers will experience new benefits as well, with increased choice for the type of support and services…
Rubrik - Blog - The Digitization of Media: Protecting and Delivering Content with the Cloud

Customers

The Digitization of Media: Protecting and Delivering Content with the Cloud

Cloud computing was once a buzzword. Now it’s a reality. This massive adoption of cloud is happening across nearly every industry and vertical as companies look to lower costs and increase agility. In this blog, we explore how two of our media and entertainment customers, Sesame Workshop and America’s Test Kitchen, are embracing the cloud to unlock added business value. Sesame Workshop Supports Key Digitization Efforts and Moves to the Cloud with Rubrik Sesame Workshop is a non-profit providing educational entertainment to children through a variety of media platforms and is best known for overseeing Sesame Street, the longest-running children’s show of all-time. Delivering educational programming to children in over 150 countries, Sesame Workshop’s IT team manages over 45 years-worth of intellectual property. Having previously relied on outdated, complex, legacy technologies, the organization selected Rubrik to help their team protect, archive, and manage business-critical data and content and to accelerate their use of Microsoft Azure. Sesame Workshop CTO Shadrach Kisten insists that the cloud is necessary for content archival, long-term retention, and accessibility among team members – something Rubrik facilitates. According to Kisten, “With Rubrik, we will be able to archive to Azure for 90 days and then push the…
Rubrik - Blog - The Day the Data Center Stood Still: A Tabletop DR Workshop

General Tech

The Day the Data Center Stood Still: A Tabletop DR Workshop

When it comes to being ready for the real thing, regular DR testing is crucial to preparing a team for all the moving parts involved when some random day goes really wrong. The trouble is, it’s not always possible to scrape together the time and resources needed to test as often as you should. In many organizations, the first time a crisis team gets together is for the big one.   This blog series shows how you can use tabletop workshops to do some hypothetical training and strengthen your disaster recovery and response strategy. In my first post, I discussed the importance and preparation of a tabletop exercise. This post will help walk through the setup and execution of the exercise. Let’s get started! Tips for Running Your Tabletop Workshop Each workshop has one facilitator to guide the exercise and 5-10 participants in the core and extended crisis team to roleplay the scenario. Note that participants will not necessarily be playing their actual role at the company, but working collectively as a group to address the disaster. Group Discussions One of the main goals of a tabletop workshop is to encourage group discussions that identify holes in your current DR strategy…
Rubrik - Blog - IT and Sports: A Tale of Three Teams

Customers

IT and Sports: A Tale of Three Teams

Professional sports are big business. With teams looking for an edge both on and off the field, many clubs are embracing advancements in technology and big data to provide the best possible game-day experiences for players and fans. Not only is data being used to create championship-winning strategies, it’s also leveraged to better understand fan relations and ROIs and to gain insight into athletic performance during training sessions. This shift has led to the front offices of many franchises to embrace best-of-breed IT technologies that not only protect sensitive information, but help them unlock new business value from it. Tampa Bay Rays Hit It Out-of-the-Park with Instant Data Recovery From recruiting top athletes to game management, American baseball pioneered the use of data for on-field success. Many teams, like the Tampa Bay Rays, have scaled their IT infrastructure accordingly to store and manage critical statistics, including past season metrics, individual player performances, and other crucial data points. The Rays leverage this data to create reports that influence game plans and day-to-day business operations. As critical as data is for The Rays, managing it wasn’t always easy. The IT team was bogged down by fragmented, cumbersome backups and slow restores. To…
Rubrik - Blog - The Myth of Boring Backup

General Tech

The Myth of Boring Backup

Am I crazy for thinking backup is exciting? Prior to joining Rubrik, I was a Gartner analyst for 20+ years and spent the majority of my time there covering primary storage and backup and recovery. As a storage analyst, I saw the consistently high client inquiry volumes on backup and recovery and decided to switch my coverage to this area. Some of my colleagues shook their heads and couldn’t understand why I wanted to cover a technology area that was so “boring.” To me, backup is not boring; it’s the biggest pain point in the entire data center infrastructure! It has often become a huge burden that slows down an organization’s quest for agility. As I studied the market and technologies, I realized that the pain was caused by too little innovation. All the major enterprise backup solutions only had incremental improvements in the past 20 years and couldn’t meet the new backup and recovery performance requirements. As a result of relentless data growth, backup windows have become longer and longer, while recovery is too slow to meet the requirement of new digital initiatives and changing expectations. Today, backup has become one of the most exciting fields because it’s experiencing…