IDC just named Rubrik a “Leader” in cyber recovery for the second consecutive year—this time with three perfect 5.0 scores. What really matters is that their analysis confirms a mindset we have held since the very beginning: the era of hoping your defenses hold has officially come to an end.
For years, the security industry has been fighting the wrong war. While organizations poured billions into building stronger, higher walls, attackers simply became better at finding ways in. The more innovative approach has always been to assume they're already inside and build systems that can withstand and rapidly recover from that reality.
This isn't pessimism. It's strategic intelligence. When 74% of organizations report successful compromises of their backup systems, traditional approaches have demonstrably failed.
The winning strategy lies in continuous preparation for recovery, not perfect prevention. The organizations that will thrive in the next decade aren't the ones with perfect prevention strategies. They're the ones preparing for the inevitable reality that every enterprise will face a successful breach.
The question isn't if you will fall victim to a successful cyber attack (spoiler alert: you will). The real question is: how quickly can you turn a potential catastrophe into a brief interruption?
Building the Preemptive Recovery Foundation
From the beginning, we have prioritized cyber recovery and designed Rubrik Security Cloud with this "assume breach" reality in mind. Indeed, to achieve the fastest possible cyber recovery time objectives, you need preemptive recovery: intelligence that works continuously before attacks occur. This is a vast improvement over the traditional practice of forensic analysis, which starts only after the damage is discovered.
Rubrik’s comprehensive approach reflects fundamental capabilities that most solutions still treat as separate problems:
Continuous intelligence that performs threat analysis during normal operations.
Identity integration that protects the access points attackers target most.
Cloud protection that secures your hybrid and multi-cloud environments.
Ecosystem unification that creates a coherent response rather than tool sprawl.
Continuous intelligence: We've led the market on this journey to true resilience, starting with a strong, flexible foundation built for comprehensive data protection across on-premises, cloud, and SaaS environments.
While others scan for threats after discovering attacks, we continuously analyze backups and pre-compute the intelligence needed for rapid recovery decisions. When a crisis hits, we've already done the work that keeps competitors busy for weeks.
Identity integration: Identity has become the primary attack vector in modern cyber threats, with 80% of attacks involving compromised credentials and Microsoft blocking more than 600 million identity-based attacks daily. When identity services like Active Directory or Entra ID become unavailable, your entire business grinds to a halt—nobody can authenticate against critical applications.
We recognized early that data resilience without identity resilience creates dangerous blind spots. That's why we built Rubrik Identity Recovery to provide comprehensive protection for both Active Directory and Entra ID in hybrid cloud configurations. Our solution goes far beyond basic backup, recovering entire AD forests down to individual object attributes. It can also recover Entra ID objects, Enterprise Apps, and App Registrations.
We've transformed what traditionally requires 22 complex manual steps (during the panic of your worst day at work) into an intuitive, wizard-driven process that orchestrates the entire recovery automatically. Whether you need to recover in-place or stand up a clean room environment with new infrastructure, Rubrik Security Cloud handles the complexity while you focus on getting your business back online.
This comprehensive approach to identity resilience ensures that when attackers target your identity infrastructure, you can restore confidence in your identity platform rapidly and completely.
Cloud protection: Cloud adoption has become pervasive, with 89% of organizations now managing hybrid cloud environments. But this transformation has dramatically expanded the attack surface. Cloud intrusions increased 26% compared to 2023, with valid account abuse responsible for 35% of cloud-related incidents. Organizations struggle with securing sensitive data across multiple environments (35%), lack of centralized management (30%), and lack of visibility and control over cloud-based data (30%).
Major cloud providers have made it clear through their shared responsibility model: they're not accountable for safeguarding your data.
Rubrik's SaaS-based platform provides protection for modern cloud applications, delivering comprehensive cloud cyber resilience across AWS, Azure, Google Cloud, and Oracle Cloud. Our platform includes native protection for managed databases including RDS, Azure SQL, and DynamoDB. Orchestrated recovery, built-in data threat analytics, and Data Security Posture Management delivers true cloud resilience without piecing together multiple specialized tools.
Ecosystem unification: Through strategic partnerships, such as our Pure Storage integration, we're extending visibility beyond backup data into primary storage environments. Customers can now use our data scanning capabilities to identify compromised data in Pure snapshots. Our platform also integrates natively with CrowdStrike, Splunk, ServiceNow, and other security tools organizations already rely on, creating unified operations rather than fragmented responses.
Recovery can't exist in isolation. It must be woven into the fabric of your existing security architecture. These powerful, partner-based capabilities demonstrate how the future belongs to platforms that integrate seamlessly.
AI: The Next Battleground in Cyber Resilience
While the industry debates AI's potential, we're already protecting the enterprise from tomorrow's challenges. Building on a proven security foundation across data and identity, we're now extending our preemptive approach into the next frontier: AI-powered threats and AI-enabled recovery.
Our acquisition of Predibase isn't just about making AI faster; it's about unlocking its full potential while securing the entire AI pipeline as organizations race toward agentic automation. Most people don’t realize that the most significant security risk isn't malicious AI; it's well-intentioned AI making catastrophic mistakes. As autonomous agents gain the ability to modify databases, delete files, and alter configurations, organizations need a way to safely rewind those actions.
That's why we're launching Agent Rewind. Powered by Predibase's infrastructure, it provides unprecedented visibility into AI agent behavior and the ability to safely rollback unintended changes. This capability will be as fundamental to AI adoption as version control was to software development.
Additionally, our Ruby AI companion demonstrates this preemptive recovery philosophy in practice. Instead of just detecting threats, Ruby provides interactive guidance through recovery scenarios, turning crisis response from an expert-only activity into a guided process that any IT professional can execute confidently. As AI evolves into both autonomous agents and intelligent companions, Rubrik addresses both use cases to accelerate recovery outcomes.
Ready to Transform Your Recovery Strategy?
We believe this IDC recognition validates our conviction that the market has reached an inflection point. The organizations that will define the next decade of business success aren't those with perfect security perimeters. They're the ones building recovery capabilities that assume breach and optimize for rapid restoration.
The fastest recovery objectives aren't achieved through better incident response plans. They're achieved through architecture that continuously prepares for the inevitable, turning potential disasters into manageable interruptions that become competitive advantages.
Ready to discover how leading organizations are transforming from reactive recovery to proactive resilience, and why the fastest recovery times are built before attacks happen, not after? Join IDC Research Manager Johnny Yu and Justin Ruiz, Director of Product Marketing at Rubrik, for "Analyst Insights: Building Cyber Resilience Through Proactive Recovery Strategies" on October 14, 9:30 AM to 10:30 AM PDT.