99% of IT and security leaders say they experienced at least one cyberattack in 2022. Most companies today are trying to combat cyberattacks by focusing on prevention, which, of course, is a necessary and key aspect of protecting an organization against cybercrime. But prevention alone is an inadequate strategy for dealing with what is increasingly common and sophisticated threats. 

Smart organizations instead recognize the inevitability of successful attacks and take a holistic view of cybersecurity, implementing a comprehensive plan to minimize impact on the business. This clear-eyed approach rests on two central pillars: cyber resilience and cyber recovery

But what do these terms mean, and how do they work together to secure your data?

What is Cyber Resilience?

Cyber resilience refers to your organization’s ability to keep its data “healthy” by withstanding and adapting to cyber threats. It encompasses not only the capability to repel a cyberattack, but also to maintain operations and deliver essential services during and after a cybersecurity incident. Achieving cyber resilience means accepting that attacks are inevitable and building a comprehensive resilience plan that emphasizes proactive preparation and impact mitigation.

This requires aligning with current cybersecurity standards and fulfilling cybersecurity requirements through a coordinated approach that blends people, processes, and technologies. Key elements include identifying and protecting critical assets, continuously monitoring for threats, implementing timely security updates, and maintaining strong business processes that ensure continuity.

By integrating cyber resilience into your broader risk management strategy, you enable your organization to detect and respond to incidents effectively while minimizing disruption and safeguarding stakeholder trust.

Becoming resilient involves everything from using strong passwords and multi-factor authentication to educating employees on best practices for keeping data safe. It includes putting appropriate controls in place so data cannot be altered or deleted by unauthorized users, as well as knowing how much sensitive data you have, where it lives, and who has access to it.

The bottom line is: If you can’t see it, you can’t protect it.
 

Cyber Resilience

The benefits of cyber resilience

The importance of cyber resilience in an interconnected world cannot be overstated—an attack puts sensitive data at risk, which can lead to legal and regulatory consequences, resulting in significant financial, reputational, and operational damage to your organization. And you’re not resilient until you have addressed the very real likelihood that you will be attacked.

By being cyber resilient, your business can:

  • Reduce risk: Minimize the likelihood of a successful attack by shielding sensitive data and critical assets from unauthorized access or malicious activities.

  • Limit impact: Ensure your organization can quickly recover from a cyberattack or data breach—or prevent an attack from happening in the first place.

  • Stay operational: Maintain business continuity during an attack by identifying critical systems and data in advance, and taking proactive steps to safeguard them.

  • Increase confidence: Assure customers, investors, and stakeholders that your organization can protect itself by reducing the risk of a successful breach.

  • Mitigate damage: Avoid the adverse consequences resulting from a successful attack, which can include significant financial, reputational, and regulatory harm.
     

Cyber Security

Cyber recovery and cyber resilience

If cyber resilience is the ability to keep your data “healthy,” cyber recovery is the process of going from a bad, unhealthy state back to a healthy one. It refers to your organization's cybersecurity practices and ability to recover critical data and systems after a cyberattack or data breach. 

Cyber recovery involves implementing a comprehensive and proactive plan for data remediation that includes backup and recovery systems, incident response planning, and ongoing monitoring and testing. A comprehensive cyber recovery strategy will help your business:

  • Detect and respond to threats faster, so you can minimize impact and recover critical systems and data before attackers have had the chance to do even more damage.

  • Quickly restore operations, minimizing downtime and reducing the impact of lost revenue on your company, so you can return to “business as usual” sooner.

  • Safeguard critical assets by showing where sensitive data is stored—allowing you to automate backup SLAs—and ensuring that backup data is tamper-proof.

  • Maintain trust and meet regulatory requirements for data protection and recovery, minimizing any legal, financial, and reputational damage resulting from a successful attack.

RSC Is User Friendly & Easy To Setup

May 23, 2023

Setup and administration of RSC is very straight forward. User friendly administration. I love that they are partnered with Microsoft since we are a Microsoft shop. The dashboards are great and informative.

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Rubrik Is The Gold Standard

Oct 25, 2022

Can't beat the support and the security of Rubrik Cloud Backup. It's easy to restore files to a particular time. I feel very secure knowing that the data is immutable. Two-factor authentication is great.

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Rubrik Security Cloud Is A Fabulous Product

Oct 26, 2022

RSC is a highly scalable, simple to use product that has reduced our backup window by over 50%. It was simple to implement and quick to deploy.

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Implementation Was Quick And Software Updates Quick. Customer Service Exceptional.

Sep 7, 2023

The vendor customer support was top notch from day one and continues to impress me with the interactions. They were able to implement a functional solution to a problem in little time and was able to improve that solution weeks later.

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An Amazing Tool And Team To Have On Your Side

Oct 13, 2022

Rubrik is an amazing tool. It allows us to focus on infrastructure rather than worry about backups. It provides redundancy for all aspects of our system. The UI is very intuitive and working with the tool, support and reps has been amazing.

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Backup ≠ Cyber Recovery

“I back up my data. Isn’t that enough?”

No! Cyber recovery is fundamentally different from legacy backup.

Legacy data backup is the process of making copies of important files, applications, and system configurations, allowing them to be restored in case of loss due to accidental deletion, hardware failure, or natural disaster. 

Cyber recovery, on the other hand, is more than just “better backup,” it’s an entirely new way of thinking about cybersecurity. A true cyber recovery solution does three important things that legacy backup simply can’t:

  1. Keeps all your data safe with security controls, so it can't be deleted, encrypted, or compromised.

  2. Accelerates your response to threats by discovering sensitive data exposure, detecting malicious activity, and knowing what data was impacted.

  3. Allows you to restore impacted apps, files, and objects with process automation, infection containment, and cyber recovery plan validation.

So, while data backup has been the standard for more than a decade, it’s not sufficient to protect you against the sophisticated threats that exist today. The only way to keep your data safe is with a true cyber recovery solution.

How Rubrik can help

Rubrik's unique immutable backup architecture ensures that backed-up data cannot be modified or deleted by any unauthorized user. This is critical for cyber resilience and recovery as it prevents ransomware attacks from affecting the backup data—often the last line of defense for organizations against such attacks.

Rubrik provides comprehensive visibility into your organization's data and systems, allowing for efficient management and monitoring of cyber resilience and recovery processes. This enables you to proactively identify and address potential vulnerabilities before they can be exploited by cyberattackers.

Rubrik also ensures rapid recovery times, minimizing the impact of cyberattacks on business operations. Recover only the data you need with custom restores—whether it's a single file, application data, or mass recovery for the entire organization—so you can quickly recover from cyberattacks without incurring extended periods of downtime.

Don't trust your critical business data with anything other than a security solution designed for cyber resilience and cyber recovery. Discover how Rubrik makes your data indestructible, helps you spot threats, and facilitates speedy recoveries.