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WHAT IS ENTERPRISE DATA PROTECTION
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Data protection isn’t a legacy obligation. It’s why the rest of the stack works.
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Enterprise data protection keeps on-premises data recoverable no matter what happens above it. The Preemptive Recovery Engine™ does the investigation in peacetime, so the answers exist when you need them.
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TARGETED
96%
Share of attacks that go after backup data, per Rubrik Zero Labs. Your recovery tier is not collateral damage. It is the objective.
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BREACHED
74%
Share of organizations reporting attackers reached their backup systems. Partial success makes every remaining copy suspect.
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PREEMPTIVE
60 sec
Time to scan an estimated 75,000 backups for threats, against 50 days or more when scanning starts after the attack.
SECURE
Immutability you can’t switch off.
Rubrik is a Zero Trust, append-only system, not backup software pointed at storage. No open protocols. New data only.
- Air-gapped, with no open protocols on the network
- Immutable from the first copy, always on, no off switch
- MFA by default, quorum approval, a clock that never trusts NTP
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PREEMPTIVE
The investigation happens before the attack, not during it.
Recovery stalls on one question: which copy is clean? Rubrik answers it in advance.
- Hashes pre-computed at backup, so scanning needs no mounting or restoring
- Continuously checked against Mandiant threat intel and 6,000+ YARA rules
- Quarantine and recovery orchestration from the same catalog, down to a single file or hundreds of VMs
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ON-PREMISES WORKLOAD COVERAGE
Three workload families, one policy engine, one console.
Hypervisors
VMware, Nutanix and Hyper-V. Auto-discovery, SLA policies, and recovery of hundreds of VMs at once.
Databases
SQL Server, Oracle, SAP HANA, MongoDB, PostgreSQL and more. No scripts. Recover a full database or a single table.
Unstructured data
Billions of files, petabytes of data, up to 10x legacy speeds. Classify sensitive data, recover surgically.
DATA SECURITY
Rubrik vs. legacy backup architectures
Legacy design bolts immutability and analysis on after the fact. Rubrik builds them in and moves analysis ahead of the attack.
| Dimension | Legacy backup architectures | |
| Trust model | Full trust, backup data reachable over open storage protocols | Zero Trust, no open protocols on the network |
| When immutability applies | Configured after deployment, and therefore reversible | Always on and un-configurable, append-only from first copy |
| Protecting new workloads | A growing sea of manual backup jobs to maintain | Automatic discovery with inherited SLA policies |
| When threat analysis happens | After the incident, mounting and scanning one backup at a time | Continuously, in advance, on pre-computed hashes |
| Time to find a clean point | 50 days or more at scale | An estimated 75,000 backups scanned in 60 seconds |
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PART OF THE PLATFORM
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On-premises is one environment. Resilience is the platform.
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Rubrik protects on-premises, cloud and SaaS data from one control plane, built at the intersection of data, identity and AI.
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SaaS Data Protection
Close the shared-responsibility gap on Microsoft 365, Salesforce and Jira.
Identity Resilience
Recover Active Directory, Entra ID and Okta without attacker persistence.
RESOURCES & EXPERTISE
Learn more from our experts
White Paper
15 pages
Preemptive Recovery Engine: architectural foundations for accelerated cyber recovery
Why decoupling data analysis from the recovery path is what makes minutes-not-days recovery possible, and how the metadata layer does it.
Blog
11 min read
When you can't prevent the unpreventable, your recovery strategy must start before an attack
Why prevention has gaps, why cyber RTO is the metric your board asks about, and what has to be true before the attack lands.
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Report
40 pages
Rubrik Zero Labs: The State of Data Security
Where attackers go once they are inside, how often they reach backup systems, and what that means for how you design recovery.
FAQ
Everything you need to know
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What is enterprise data protection?
Enterprise data protection is the practice of keeping an organization's data recoverable across every workload it runs, regardless of what fails or who attacks. It covers backing up data as it is created, storing those copies where production compromise cannot reach them, monitoring them for threats, and restoring to a verified clean state. Rubrik delivers it across physical systems, operating systems, virtual machines, databases, file systems and containers from a single platform and a single policy engine.
How does data center backup work with Rubrik?
In four stages. Rubrik discovers new workloads automatically as they are created and applies the SLA policy you defined, so nothing waits on a manual job. Each backup writes to an append-only file system that permits additions but never modifications or deletions. Hashes are pre-computed as those backups are created and compared continuously against live threat feeds, so the last known-clean recovery point is already identified. Recovery then runs from the same catalog, at whatever granularity you need — a file, a database table, or hundreds of virtual machines at once.
Which on-premises workloads does Rubrik protect?
Three families, covering physical systems, operating systems, virtual machines, databases, file systems and containers. Hypervisors including VMware, Nutanix and Hyper-V. Databases including SQL Server, Oracle, SAP HANA, MongoDB, PostgreSQL and MySQL. And unstructured file and object data at petabyte scale across NFS, SMB and S3. All three run under the same policy engine and the same console, so the operational model does not change by workload.
Can Rubrik's immutability be turned off?
No. Immutability is a property of the file system rather than a setting applied on top of it, and it is always on and un-configurable. The file system is append-only on the first copy, so data can be added but never modified or deleted — including by an administrator. This is the difference between a platform that is immutable by architecture and one that is immutable until someone changes a policy.
What makes a backup platform Zero Trust?
Zero Trust assumes the environment is already breached and removes the assumptions an attacker would exploit. In Rubrik's case that means five architectural properties: the backup software and hardware ship as one isolated solution; the operating system is proprietary and hardened; the file system exposes no open network protocols; data is append-only from the first copy; and the interface enforces MFA by default, retention lock, and quorum authorization requiring more than one person to approve any change that affects data.
How quickly can Rubrik identify a clean recovery point?
Because hashes are pre-computed as backups are created rather than calculated during the incident, scanning does not require mounting or restoring anything. In internal testing, Turbo Threat Hunting scanned an estimated 75,000 backups in 60 seconds. Approaches that begin scanning only after an attack have to mount and inspect each backup in turn, which at that scale takes 50 days or more. The work is the same. The difference is when it happens.