At Rubrik, we deeply value our partnerships and remain committed to continually investing in their growth and success. We believe that strong partnerships open new doors, amplify capabilities, offer fresh market insights, and collaboratively drive innovative solutions that solve evolving customer challenges.
However in today's highly competitive technology landscape, partners face unprecedented pressure to differentiate themselves and clearly establish their expertise. Traditional partner enablement programs too often rely on generic, entry-level training and certification, limiting their effectiveness in addressing real-world business complexities.
Recognizing these gaps, Rubrik is raising the bar by redefining our partner enablement approach. Our Rubrik Partner Tech Champions Program goes beyond conventional training, equipping our technology partners with specialized, hands-on, practical knowledge tailored to meet market demands and drive tangible success.
Addressing Limitations of Traditional Partner Enablement
Historically, partner enablement programs have struggled to deliver substantial real-world technical depth. Several common limitations have held partners back:
Surface-level training: Most offerings are too basic, not going beyond general concepts.
Lack of Differentiation: Identical certifications flood the market, making it challenging for partners to distinguish their strengths to prospective customers.
Skill-Level Discrepancies: Varied skill levels among partner System Engineers (SEs) often result in inconsistent customer experiences.
Minimal Alignment: Weak synergies and limited coordination between partner SEs and the vendor's internal field teams.
Incomplete Coverage: Many programs fail to cover crucial resilience areas such as Identity, Cloud, SaaS, Enterprise Data, and Data Posture Management comprehensively.
The Rubrik Partner Tech Champions Program Is Different
Created by Field Experts for Real-World Impact
This partner program was specifically designed and developed by Rubrik’s own systems engineers who understand first-hand the complexities and nuances partners face in the field. This insider perspective helped us create training content that aligns directly with genuine, everyday customer requirements. So partners who participate in the program get practical and applicable knowledge they can put to use in the field.
Beyond Certifications: Real-World Validation
Unlike traditional programs relying primarily on standard tests or theoretical scenarios, Rubrik incorporates rigorous, hands-on evaluations such as the "Black Belt Challenge." Partners don't merely demonstrate attendance—they prove their expertise in realistic scenarios, assessed by a panel of Rubrik experts. This gives partners confidence to get in front of the customers when talking about Rubrik solutions. Achieving a Black Belt status reflects highly credible, verified field capability, not just theoretical competency.
Clear, Progressive Learning Path
Rubrik has implemented structured graduation tiers designed to systematically enhance partner skills:
White Belt: Foundational concepts, Rubrik’s value proposition, and an understanding of customer pain points.
Green Belt: Intermediate proficiency, including the Rubrik Technical Professional certification, demonstration skills, and active involvement in Rubrik-led opportunities.
Black Belt: Advanced-level mastery proven by real-world challenges, architecting advanced solutions, independently managing complex Rubrik projects, and becoming trusted advisors to customers.
A further "Grandmaster" level is planned to continuously evolve and advance the program, highlighting Rubrik’s commitment to long-term partner growth and continuous improvement.
Exceptional Technical Depth and Specialized Knowledge
The Rubrik Partner Tech Champions Program stands apart through its robust and comprehensive curriculum. With a strong focus on critical resilience domains, partners gain specialized technical expertise typically reserved for Rubrik’s internal SEs. Key areas that will initially be available (later this summer) as part of the Black Belt tier include:
Identity & Posture
Cloud Data
SaaS Data
Enterprise Data
This will be expanded to other practice areas, offering a broad set of expertise unique to Rubrik. This helps partners acquire valuable, marketable, and applicable expertise relevant to today’s complex challenges, effectively positioning themselves ahead of competitors.
Enhanced Field Alignment & Collaboration
The program encourages significant collaboration between Rubrik’s internal field teams and partner SEs, creating a community grounded in collaboration and shared success. By achieving alignment at this level, partners can exponentially enhance customer confidence, demonstrate clear value in engagements, and drive mutually beneficial outcomes with Rubrik.
Why This Matters to Partners
Participation in the Rubrik Partner Tech Champions Program provides partners with strategic advantages:
Highly Differentiated Expertise: Partners clearly stand apart from competitors with superior, demonstrable credentials.
Greater Customer Confidence: Customers recognize partner engineers have proven, practically validated Rubrik expertise, leading to increased trust and stronger relationships.
Stronger Rubrik Partnership: Closer field collaboration deepens ties and unlocks increased market opportunities and joint success.
The Rubrik Partner Tech Champions Program represents a fundamental shift in partner enablement. Partners no longer rely on basic or standardized curriculums; instead, they engage in actionable training built around genuine customer challenges, proven through rigorous evaluation and advanced technical mastery.
By adopting this innovative and impactful development approach, Rubrik empowers partners to become true technical leaders and trusted advisors, driving unparalleled growth and customer success. It’s time for partners to step up, differentiate, and bring true game-changing expertise to their customers, and Rubrik’s Partner Tech Champions Program makes this possible.
Get Started Today
Reach out to your Rubrik sales engineer to learn how to connect with the program.
Learn More
Rubrik Partner Tech Champions Program slide deck
Rubrik Partner Tech Champions flyer
Rubrik Partner Tech Champions FAQ