Data has become organizations' lifeblood. However, with the exponential growth of data comes unprecedented challenges in securing it across both short-term and long-term storage. To make matters worse, cyber threats are evolving rapidly, and businesses need robust solutions to safeguard their critical data.
We're excited to announce a groundbreaking partnership between Rubrik and Pure Storage. Combining our strengths, we offer complete cyber resilience to protect mission-critical data and minimize downtime.
The Need for Cyber Resilience
Organizations face many challenges regarding data protection, including performance bottlenecks, a lack of practical data visibility, and complexity in managing data across vast environments.
These challenges are compounded by the increasing risk of cyber threats and the need to protect data for short-term immediate access to ensure business continuity and long-term to meet compliance regulations.
Cyber resilience has become a critical requirement for modern enterprises and goes beyond traditional data protection, encompassing cyber recovery and data security posture management:
Data Protection Securing data with air-gapped, immutable, and access-controlled backups.
Data Threat Analytics Continuously monitoring for data threats, including ransomware and indicators of compromise.
Data Security Posture Identifying and monitoring sensitive data exposure with intelligent risk monitoring.
Cyber Recovery Improving cyber readiness by easily testing and orchestrating recovery workflows.
How Rubrik and Pure Storage Deliver Cyber Resilience Together
Our partnership combines Rubrik Security Cloud with Pure Storage's FlashArray and FlashBlade technologies, delivering a robust cyber resilience architecture that enables customers to meet the updated 3-2-1-1-0 rules for data protection.
With Rubrik and Pure Storage, customers can maintain three copies of data stored on two different media types: one off-site, one offline or immutable copy, and zero errors within the backup data. Together, Rubrik Security Cloud and the Pure Storage Platform deliver a three-layered defense strategy that includes:
Pure FlashArray: This technology provides the foundational layer with indelible snapshots and SafeMode governance of primary storage and supports ultra-low RPOs and RTOs to ensure that business-critical data can be rapidly recovered during an attack.
Rubrik Secure Vault: Rubrik provides a crucial second layer, extending Pure Storage FlashArray data protection by delivering a secondary backup copy via Rubrik Secure Vault. This ensures two copies of data are stored on different media types.
In addition, Rubrik Security Cloud provides advanced data threat and security posture insights to identify data exposure, investigate threats faster, and avoid malware reinfection.
Pure FlashBlade: At the third layer, monthly and annual backups are moved from Rubrik Secure Vault to Pure Storage FlashBlade for long-term retention and off-site data protection.
This multi-layered approach ensures that organizations can defend against modern cyber threats while maintaining business continuity. Rubrik and Pure Storage offer powerful, complementary features that enhance recovery success:
Keeping Data Secure and Readily Available
FlashArray Immutable Snapshots: Pure Storage FlashArray offers natively immutable copies of all production data stored immediately adjacent to production workloads. These snapshots provide a first line of defense and can be configured as frequently as every 5 minutes.
SafeMode Governance: Full Privileged User Attack Protection for all copies of data on the Pure Storage Platform means that bad actors cannot modify, encrypt, or delete snapshots from the Pure FlashArray.
Immutable Filesystem: Rubrik’s Secure Vault leverages a proprietary append-only file system that does not allow changes or modifications from the first backup. It runs atop a hardened Linux OS with no shell access, forming the bedrock of Rubrik’s zero-trust architecture.
Air Gap: Rubrik’s backups prevent data compromise through non-SMB/NFS-based network protocols, which are common attack vectors for bad actors, making it difficult for them to find customer data.
Rubrik secures your data by incorporating zero trust principles that assume breach, including native capabilities such as end-to-end encryption, access controls, Retention Lock, and Intelligent Data Lock.
Bucket-Level Immutability on Pure FlashBlade: Rubrik and Pure FlashBlade integrate to create indelible copies in the archive, preventing bad actors from altering or deleting protected data while leveraging the bucket to secure a recoverable copy of Rubrik’s backup catalog as well.
Staying Protected with Automation
Default Protection Groups: Auto-On SafeMode automatically protects new Pure Storage FlashArray workloads with indelible snapshots, automating the configuration of newly created workloads and helping to establish the first line of defense in this joint solution.
Automated Discovery: Rubrik automatically discovers data as it is created across physical systems, operating systems, virtual machines, databases, file systems, and containers, helping customers find and protect workloads they didn’t know existed.
Automated Policies: From backup frequency and retention to replication and archival, replace hundreds or thousands of backup jobs with just a few policies with Rubrik. These automated policies can be assigned to the infrastructure to auto-protect new workloads, minimizing the risk of an overlooked workload as the environment scales.
Efficient Back-Up and Recovery
Flash Speed Backups: Rapid backups minimize the impact on production. The Pure Storage primary storage flash arsenal allows Rubrik to protect terabytes of data rapidly, thanks to minimal read latency. FlashBlade archive enables organizations to automate the data lifecycle quickly and efficiently without sacrificing recovery speed.
Flash Archive Economics: The Pure Storage FlashBlade platform provides a cost-effective archive solution with long-term retention options, driving down costs without sacrificing performance.
Incremental-Forever: Rubrik leverages change region tracking to reduce local storage requirements and dramatically improve backup times. In addition, Rubrik automatically creates synthetic fulls to minimize the long recovery times commonly associated with incremental forever technologies.
Cyber Recovery: Access critical applications within a clean room infrastructure through Rubrik’s Cyber Recovery, an integrated workflow that allows administrators to analyze troubled workloads before promoting them to production.
Enabling Comprehensive Cyber Resilience
Centralized Security Posture Analysis: Pure1® provides complete visibility and insights across all production workloads to ensure that all data is protected with best practices.
Pure Anomaly Detection: Pure Storage provides AI-driven fleet-wide monitoring for anomalous behavior and trends to help quickly pinpoint compromised datasets and find healthy recovery points from SafeMode Protected Snapshots.
Rubrik Data Threat Analytics: Continuously monitor risks to data, including ransomware, data destruction, and indicators of compromise, with Anomaly Detection, Threat Monitoring, and Threat Hunting.
Anomaly Detection determines the scope of cyber attacks using machine learning to detect deletions, modifications, and encryptions for optimal ransomware investigation.
Threat Monitoring detects security threats early by automatically identifying indicators of compromise within backups using an up-to-date feed of threat intelligence. In fact, Rubrik recently announced that Google Threat Intelligence is now directly integrated into Rubrik’s Threat Monitoring capability.
Threat Hunting prevents malware reinfection by analyzing the history of data exposures and exfiltration across on-premises, cloud, and SaaS environments.
Rubrik Data Security Posture: Identify and monitor sensitive data exposure and use intelligent risk insights to maximize data security posture with DSPM, User Intelligence, Sensitive Data Monitoring, and Data Security Command Center.
The Rubrik and Pure Storage partnership represents a significant leap forward in cyber resilience. By combining our industry-leading technologies, we offer organizations a comprehensive solution to protect their most valuable asset—their data. From the protection of short-term to long-term data, our joint solution ensures that businesses can face the future confidently, knowing their data is secure, recoverable, and readily available.
Rubrik + Pure Storage: The Math Behind the Cyber Resilience Reference Architecture
To learn more about how Rubrik and Pure Storage can transform your organization's cyber resilience strategy, join our upcoming webinar to dive deep and uncover the full power of cyber resilience.