PARIS, France and PALO ALTO, Calif., October 12, 2017 — Rubrik, the Cloud Data Management Company, today announced that FranceTV Publicité, the advertising department for the first French public service audiovisual group, has adopted Rubrik as its all-in-one data management solution for backup, recovery, cloud archival, and test/dev. The deployment replaced its legacy solution, modernizing and simplifying its infrastructure while increasing business agility with a hybrid cloud approach.

Responsible for 27.5% of PdA TV in France, FranceTV Publicité was saddled with an outdated backup solution consisting of multiple components such as software licenses, hardware, and tape. It was increasingly complex to manage, and restores were difficult and time-consuming. To ensure the company’s advertising and broadcasting systems across nearly 30 channels could run continuously and efficiently, it needed a highly secure data management solution that provided rapid recovery and reliable performance.

With Rubrik, FranceTV Publicité is experiencing significantly reduced recovery times and a 50% reduction in TCO because of its converged architecture, cloud capabilities, and management time savings. As FranceTV Publicité continues to advance its hybrid cloud strategy, the company plans to deploy Rubrik software in the cloud to protect cloud-native applications and to quickly spin up applications in the cloud for disaster recovery.

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    “To ensure that all our systems are running continuously, we needed a data management solution that provided rapid recovery and reliable performance,” said Pascal Moulin, CTO of FranceTV Publicité. “After an in-depth evaluation of six vendors, we choose Rubrik, via our integrator Scasicomp, because it is dramatically simple to use. It gives us speed and on-demand infrastructure and is accelerating our adoption of a hybrid cloud approach. Rubrik was the best solution when we asked the market.”
  • “With over 30 million viewers a day, high performance IT infrastructure is critical to the success of France Télévisions’s advertising and broadcasting operations,” said Karl Driesen, Head of Sales, EMEA, Rubrik. “Because Rubrik’s platform delivers rapid recovery, reliable performance and the highest security standards, the company has been able to implement its hybrid cloud strategy, quickly achieving massive efficiency savings.”

[CASE STUDY] FranceTV Publicité Accelerates Hybrid Cloud with Data Management Built for Security
[BLOG] FranceTV Publicité Accelerates Hybrid Cloud with Data Management Built for Security

About Rubrik
Rubrik delivers instant application availability with data protection, search, analytics, archival and copy data management. Hybrid Cloud enterprises benefit from Rubrik’s market-leading Cloud Data Management platform with simplicity, instant data access, app-mobility, policy-driven automation, Ransomware protection, and analytics at scale. For more information, visit and follow @rubrikInc on Twitter.

About FranceTV Publicité
FranceTV Publicité is France Télévisions’ advertising network, which accounts for 27.5%* of PdA TV in France (an average of 31.9 million viewers a day), a digital audience of 26.1 million** of monthly unique visitors, and 532 million videos viewed per month on all its digital platforms (, social networks, partners)***. It has 300 employees and markets the advertising space of nearly 30 television channels, including France 2, France 3, France 4, France 5, France Ô, 1ère , TV5Monde, France 24, 13ème Rue, Syfy, E!, Trace Urban, Melody, Cartoon Network, Boomerang, Boing as well as 26 websites and mobile apps, such as, francetvsport, franceinfo, Culturebox, Ludo,, RTL2, Fun Radio, Météo-France, and Radio France.

* Médiamétrie – as of January to June 2017 – based on 4+
** Médiamétrie//NetRatings, total of three Internet platforms (computer, mobile and tablet) – as of January to June 2017 – based on 15 years+
*** Publisher, Baromètre NPA – as of January to June 2017

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