PALO ALTO, Calif., November 6, 2018 – Rubrik, the Cloud Data Management company, announced today it has been selected by fleet management company Omnitracs to protect and manage its data. Rubrik is delivering an API-first architecture and scalable data management solution, allowing Omnitracs to easily connect with VMware vRealize Orchestrator and accelerate digital transformation across its 98% virtualized environment.

Headquartered in Dallas, Texas, Omnitracs pioneered commercial vehicle telematics 30 years ago. Today, the company provides SaaS fleet management solutions, including real-time GPS tracking and delivery vehicle routing, to 12,000 companies in 70 countries.

Omnitracs is undergoing a major digital transformation, automating many manual processes to free up valuable time and resources. Previously, the organization had struggled with a labor-intensive, tape-based legacy backup solution that couldn’t integrate with other systems. Omnitracs turned to Rubrik for its simple and scalable data management solution and API-first architecture.

Omnitracs is leveraging Rubrik’s RESTful APIs with VMware vRealize Orchestrator to take on-demand snapshots that are archived to AWS. By adding workflows into VMware vRealize Orchestrator, the team is able to further automate the backup process by enabling the appropriate service level agreement (SLA) to be assigned, saving time and manual intervention. Additionally, on the back end, the team is able to automate the process of creating and deleting virtual machines (VMs) before archiving to AWS, all through Rubrik’s connection to VMware vRealize Orchestrator.

After deploying the integrated Rubrik and VMware vRealize Orchestrator solution, Omnitracs has achieved:

  • 90% time management savings over its legacy solution, reducing the time spent on backups from 15 hours per week to less than one hour.
  • 55% hard cost savings by consolidating tape, backup software, and servers on to one software platform.
  • Seamless integration with AWS S3 using Rubrik’s API-first architecture, which allows Omnitracs to instantly archive to the cloud and free up valuable storage space on-premises.
  • 89% data reduction due to its improved storage efficiency.
  • Faster recovery time objective (RTO) from days with its previous legacy solution to minutes with Rubrik.

Comments on the News
“As a lean team, we don’t have time to waste on babysitting backups,” said Daniel Jenkins, IT Network Engineer at Omnitracs. “That’s why Rubrik is a big win for us. It’s a set-it-and-forget-it solution. We’re able to automate our workflows, something that wasn’t possible with our previous solution. And I was blown away by how easy it is to use Rubrik’s REST APIs.”

“We’re thrilled to be a part of Omnitracs’ digital transformation journey,” said Arvind Nithrakashyap, Co-founder and Chief Technology Officer at Rubrik. “As Omnitracs builds their next-generation network, they need a cutting-edge solution that can keep up with its data growth. With Rubrik’s infinitely scalable architecture, Omnitracs plans to grow the number of protected VMs by 400% over the next year.”

“Rubrik Cloud Data Management delivers a simple API-driven solution to the complex data management challenges faced by all growing IT organizations today,” said Purnima Padmanabhan, Vice President of Product Management, Cloud Management, VMware. “Using an API-first approach from VMware vRealize Suite and Rubrik, Omnitracs has been able to improve operational management and IT agility by automating data services from request to delivery.”

[CASE STUDY] Omnitracs Achieves 55% Cost Savings and API-Driven Automation with VMware vRealize Orchestrator and Rubrik
[SOLUTION BRIEF] Rubrik Cloud Data Management for VMware

About Rubrik
Rubrik delivers a single platform to manage and protect data in the cloud, at the edge, and on-premises. Enterprises choose Rubrik’s Cloud Data Management software to simplify backup and recovery, accelerate cloud adoption, and enable automation at scale. Rubrik’s run-anywhere, scale-out architecture is built to empower IT departments today and in the future, reducing total cost of ownership while enabling infrastructure flexibility for a multi-cloud world. For more information, visit and follow @rubrikInc on Twitter.

About Omnitracs, LLC
Omnitracs, LLC is a global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,000 employees deliver software-as-a-service-based solutions to help over 12,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 30 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.

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