Today, as businesses are faced with ransomware attacks growing 150% annually, there is a greater need than ever for a new approach to data security. 

It’s with this backdrop that we are honored to share that Rubrik has been named a Leader in the Gartner 2021 Magic Quadrant for Data Center Backup and Recovery Solutions. In addition, Rubrik was placed furthest to the right on the Completeness of Vision axis. 

We believe this recognition is an acknowledgment of  the advancements we’ve made to tackle customers’ three biggest data challenges: rapid recovery from ransomware, automation of data operations, and the transition of data to the cloud. Rubrik is enabling cyber and operational resilience for enterprises around the world.

The Time is Now for Zero Trust Data Securityᵀᴹ

Ransomware threats are getting increasingly more sophisticated and are now going straight for backup data, which can be debilitating for recovery after a cyberattack. This in turn requires that backup data be inherently secure so attackers can’t hold data hostage. Successful ransomware recovery requires a new approach for security strategies. If data is the primary target, then security measures must begin with data.

You’ve seen the headlines, traditional IT security defenses are failing. Gartner projects that “By 2025, at least 75% of IT organizations will face one or more attacks, as free-rein researchers document a dramatic increase in ransomware attacks during 2020, pointing to sevenfold or higher rates of growth.” Attackers are getting through the firewalls and anti-virus products. This breakdown of perimeter security measures is driving a Zero Trust approach to cybersecurity. A Zero Trust architecture assumes all users, devices, and applications are untrustworthy. Trust nothing. Verify everything.

Rubrik adheres to the model defined by the National Institute of Standards (NIST), which is defined by the NIST SP 800-207 Zero Trust Architecture Specification. According to NIST, Zero Trust comprises “an evolving set of cybersecurity paradigms that move defenses from static, network-based perimeters to focus on users, assets, and resources.”

Rubrik Zero Trust Data Security™ is an architecture that is modeled after the Zero Trust Implementation Model from NIST. At the core of Rubrik Zero Trust is Rubrik DataGuardian™, which supports a purpose-built file system that never exposes backup data via open network protocols. This creates a logical airgap that blocks data from being discoverable or accessible over the network. Meaning when data is written to the Rubrik system, it cannot be modified, deleted, or encrypted by an attack, which ensures that a clean copy of data is always available for recovery. 

And our customers can attest to why this approach is a non-negotiable:

“When we were hit by ransomware, it could have been a debilitating disaster for the county; however, one of the few moments of satisfaction during weeks of discomfort was knowing that Rubrik was backing up our data and that we wouldn't have to pay the ransom for data recovery,” Paul LaValley, former CIO, Yuba County. 

“Until we implemented Sonar, we didn’t know how much our data could be at risk. With the flip of a switch, we immediately identified at-risk data without all the manual work. Rubrik has become a core part of our security and compliance infrastructure and we are now in a much better position to protect our precious data and mitigate risk,” said Pankaj Govil, Executive Director, Global Storage Infrastructure, Estee Lauder.

The Future Is Strong

Rubrik continues to deliver the data protection products that enterprises need, having just announced our latest product release in May 2021, which allows organizations to easily and accurately assess the impact of ransomware attacks and automate recovery operations to maintain business continuity. This innovation in cyber resiliency and ransomware recovery was also underscored in our annual user conference, FORWARD (access on-demand videos for all the sessions).

Our business is well positioned to continue to set the pace of innovation for the data management industry, having recently announced several marquee executive appointments, expanding the leadership team hailing from some of the world’s most innovative companies, including Google, Amazon, ServiceNow, Atlassian, ThoughtSpot, Box, and more.  

We’re proud to support and protect more than 3,300 global customers, and look forward to continuing to deliver Zero Trust Data Security for even more businesses, enabling cyber and operational resilience at a time when they need it most.

Download your copy of the Gartner Magic Quadrant for Data Center Backup and Recovery Solutions to learn more about Rubrik’s leadership in data management.

Gartner, Magic Quadrant for Data Center Backup and Recovery Solutions, July 19th 2021, Santosh Rao, Nik Simpson, Michael Hoeck, and Jerry Rozeman. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.