Rubrik is honored to once again be named in the 2021 Forbes Cloud 100, the annual ranking of the world’s top private cloud companies, alongside other respected companies such as Stripe, Databricks, and Canva. This year marks the fifth year that Rubrik has placed on the Forbes Cloud 100 list. 

The Forbes Cloud 100 list compiled with Bessemer Venture Partners and Salesforce Ventures, is the “definitive ranking of the top 100 private cloud companies in the world” based on a rigorous evaluation in the areas of leadership, growth, valuation, and people and culture.

“The companies of the Cloud 100 list represent the best and brightest emerging companies in the cloud sector,” said Alex Konrad, senior editor at Forbes. “Every year, it gets more difficult to make this list — meaning even more elite company for those who do.”

As the pioneer of Zero Trust Data Management™ and the pace setter of innovation for the industry, this recognition is a testament to Rubrik’s continued momentum as a business, as we help the world’s leading organizations manage their data and recover from ransomware. 

In the midst of accelerated global digital transformation and a rapid transition to the cloud, largely as a result of the pandemic and remote work, Rubrik has partnered with our 3,300+ customers, helping ensure their business data is protected and secure. Rubrik is uniquely positioned to solve the three big challenges of data today: rapid recovery from ransomware, automation of data operations, and transition of data to the cloud. 

This last year has proven that a new approach to data security is needed in the face of increasing and ever-sophisticated cyberthreats. Here’s why:

Traditional Security Defences are Failing and Hackers are Getting In

Bad actors are getting smarter and they understand that data is so core to running a successful business that companies will pay thousands or even millions of dollars to get their data back if stolen. In 2020 alone, an estimated $18 billion in ransoms were paid globally as a result of ransomware attacks. Perimeter security defenses are being compromised, firewalls are being breached and now ransomware hackers are commonly going directly for backup data, knowing full well the leverage they have if a company isn’t well equipped with a ransomware recovery plan that allows them to get back up and running quickly after an attack. 

This is exactly why Rubrik takes a Zero Trust approach to data management.

Zero Trust Data Management: Your Defense Against Ransomware 

Zero Trust Data Management, follows the NIST principles of Zero Trust for everyone interacting with data. This means operating with the assumption that no one is trustworthy. No user. No application. No device. To meet this standard, data must be natively immutable so that it can never be modified, encrypted, or deleted by ransomware. This means data is ready at all times so you can recover the data you need, and avoid paying a ransom. Once data is written to the Rubrik system, it cannot be modified, deleted or encrypted by an attack, ensuring a clean copy of data is always available for recovery.

The Proof Is in Our Customer Stories 

Rubrik’s Zero Trust Data Management approach to data security has helped dozens of customers recover from ransomware. Notably, a U.S. county and city - Yuba County, CA and the City of Durham, NC - and Australian construction company, Langs Building Supplies. In these examples, Rubrik’s solutions allowed customers to recover their data after a ransomware attack without paying a cent of ransom to cyber criminals. 

But don’t just take our word for it, here are the gripping details of what it feels like to go through a ransomware attack, but thankfully come out on the other side, avoid devastating downtime and costly ransom payments, and survive to tell the story: 

We take great pride in protecting our global customers, and continuing to build on our leading data management solutions on the heels of our recently announced new advancements in ransomware recovery, sensitive data risk assessment, and mass recovery. 

To learn more about Rubrik and our industry-leading data management solutions, you can read more in the 2021 Gartner Magic Quadrant for Data Center Backup and Recovery Solutions report where Rubrik was named a Leader for the second consecutive year, along with being placed in the furthest position for Completeness of Vision.