Rubrik has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Backup and Data Protection Platforms for the sixth consecutive year. Once again, we were recognized as furthest in vision, reinforcing our leadership at the intersection of cyber resilience, secure data, and innovation.
But despite Rubrik’s streak of success, this year’s recognition marks a shift.
For the first time, Gartner highlighted Rubrik Annapurna as a key strength. This recognition underscores Rubrik’s vision beyond mere backup noting our unique role in helping enterprises enable secure data access for AI.
We announced Rubrik Annapurna at AWS re:Invent 2024 as the industry’s first secure data lake purpose-built for AI. Since then, we’ve demonstrated its value through real-world adoption—most recently at Rubrik Forward, where our AI Readiness track showed how customers are using Annapurna to classify sensitive data, reduce the AI attack surface, and accelerate responsible GenAI and agentic automation.
Now, we’re building on that momentum with the intent to acquire Predibase, a leader in model training and serving infrastructure.
Rubrik and Predibase can equip enterprises with the tools to move from AI pilot to production—faster, more securely, and at lower cost.
Why Enterprise AI Stalls
AI promises transformative outcomes—but most enterprise initiatives never reach production because:
Enterprise data is fragmented, sensitive, and hard to govern
Customizing models is slow, expensive, and limited to experts
Inference is cost-prohibitive at scale
These roadblocks stall momentum. And without strong governance, AI becomes a risk rather than a return.
That’s where Rubrik and Predibase come in.
A Foundation for Secure, Production-Grade AI
Rubrik Annapurna enables governed access to enterprise data—structured or unstructured, in the cloud or on-prem—through a secure, centralized data lake. Built with AI in mind, it helps deliver:
Pre-classified sensitive data
Policy-driven access controls
Integration-ready connectors for LLMs and agents
Predibase complements that by giving teams a faster, more cost-effective way to fine-tune and serve open-source models. Customers can:
Optimize models for enterprise-specific tasks
Reduce inference latency and cost by up to 80%
Drive higher accuracy for domain-specific GenAI
Rubrik and Predibase can help you:
Secure the data your models need
Customize models to your business context
Deploy AI at scale—with confidence
What’s Next: Join Us July 15
We’ll break it all down in an upcoming live webinar: Predibase and Rubrik: Accelerating the Enterprise AI Journey
July 15, 2025
10:00 AM PT / 1:00 PM ET
Anneka Gupta, Chief Product Officer, Rubrik
Dev Rishi, Co-founder & CEO, Predibase
Want to see how leading enterprises are already putting Annapurna to work? Watch the AI Readiness session from Rubrik Forward, now available on demand.
Rubrik’s mission has always been to secure the world’s data.
Now we’re unlocking its full potential—by making AI safe to deploy, fast to scale, and ready for production.